Os metadados de entretenimento da Gracenote ajudam o Ava Chatbot da cineSearch a resolver o problema significativo do consumidor de descobrir o que assistir
LOS ANGELES – APRIL 8, 2024 – Cineverse (NASDAQ: CNVS), an innovative streaming technology and entertainment company, continues to form strategic relationships that will help solve the industry’s content search and discovery issues. The company has today announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring (visit cineSearch.com to join the waitlist).
According to Nielsen’s State of Play report, American consumers, who have more than 2.7 million video titles to choose from, spend more than 10 minutes per session looking for what to watch, up 40% since 2019. In fact, 20% give up when they can’t easily find something to watch, causing a major issue for streamers looking to keep viewers engaged, creators whose stories are losing out on potential audiences, and of course, consumers, who want to be entertained, but end up frustrated rather than satisfied with their streaming experiences.
Entre no cineSearch e no Ava.
An innovative AI-powered platform, cineSearch’s goal is to revolutionize the search and discovery experience to answer audiences’ most pressing question: “What do you want to watch?” Through Ava, a chatbot with a unique, quirky persona, cineSearch offers a single unified search and recommendation engine with extensive support for dozens of traits such as mood, theme, tone, intensity, setting, keyword, plot, micro-genre, and many more.
O cineSearch agora aproveitará os abrangentes conjuntos de dados de TV e filmes da Gracenote para expandir seu gráfico de conhecimento e oferecer resultados de pesquisa mais personalizados, além de fornecer disponibilidade atualizada de títulos e links diretos para o conteúdo. Usando o cineSearch, um espectador que esteja com vontade de assistir a uma comédia romântica sombria ambientada na Austrália pode receber as recomendações de conteúdo mais adequadas e ser conectado a essas opções em mais de 60 dos principais serviços de streaming de vídeo para uma visualização perfeita.
Embora o Cineverse tenha uma extensa biblioteca, o Ava recomendará filmes e programas de TV disponíveis em qualquer lugar, aproveitando o catálogo de metadados líder do setor da Gracenote, incluindo informações completas sobre o título, como sinopse, gênero, elenco, diretor e outras informações sobre o produto, para uma experiência abrangente e consistente de descoberta de conteúdo.
“Our partnership with Gracenote increases the number of films and TV shows that are discoverable by users and allows us to offer cineSearch users the highest-quality title information with intensity rankings – when paired with a user’s viewing history, streaming service filters and content preferences – will help solve a major consumer issue and the leading cause of viewer frustration,” said Tony Huidor, CTO & COO of Cineverse. “With our previously announced partnership with Google Cloud in place and now with the participation of Gracenote in this endeavor, we are on course to unveil what we believe will be the most powerful search and discovery tool in streaming.”
As previously announced, the cineSearch service was developed by Cineverse using Google Cloud’s Vertex AI Search. The underlying core cineSearch technology was built as an adaptive layer on top of Google’s Gemini large language models, using Google Cloud’s gen AI infrastructure to bring an innovative, conversational experience for those seeking advice on what to watch.
“AI-based personalization holds massive potential to improve streaming by helping individual viewers find and watch the content they’re most likely to love – from familiar hits to hidden gems,” said Trent Wheeler, Chief Product Officer at Gracenote. “Key to great technology is a broad understanding of the universe of content made possible by metadata. We’re pleased that Cineverse has tapped Gracenote’s entertainment data to power the cineSearch platform and look forward to seeing how Ava will revolutionize the search and discovery experience for content providers, creators and consumers alike.”
Mais importante ainda, o cineSearch terá acesso a atualizações de metadados em tempo real, de modo que os novos títulos poderão ser descobertos no mesmo dia em que forem lançados. Como o catálogo de metadados da Gracenote abrange conteúdo em um grande número de idiomas estrangeiros, o cineSearch tem um caminho claro para a expansão internacional e a disponibilidade em vários territórios.
About Gracenote
A Gracenote é a unidade de negócios de dados de conteúdo da Nielsen, fornecendo metadados de entretenimento, IDs de conteúdo e ofertas relacionadas aos principais criadores, distribuidores e plataformas do mundo. A tecnologia da Gracenote permite recursos avançados de navegação e descoberta de conteúdo, ajudando as pessoas a se conectarem facilmente aos programas de TV, filmes, músicas e esportes que amam, ao mesmo tempo em que fornece uma poderosa análise de conteúdo, simplificando decisões comerciais complexas.
Sobre o Cineverse
Cineverse’s advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world’s most recognizable brands, to super-serving their own network of fan channels, Cineverse is powering the future of Entertainment. For more information, please visit www.cineverse.com. (NASDAQ: CNVS)
Press Contacts
Para o Cineverse:
Mídia
The Lippin Group
cineverse@lippingroup.com
Investidores
Julie Milstead
investorrelations@cineverse.com
For Gracenote:
Mark Yamada
mark.yamada@nielsen.com
