Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
O Gracenote atribui descritores progressivamente granulares a filmes e programas de TV para fornecer a compreensão mais clara de sua composição em várias dimensões. A natureza hierárquica da taxonomia também permite comparar e contrastar o conteúdo por meio dos descritores principais correspondentes, mais amplos e de nível superior.
Eis o que descobrimos quando analisamos os estados de espírito de alto nível dos filmes indicados para Melhor Filme nos últimos 15 anos.
• The most important moods of 82% of the 136 movies nominated for Best Picture since 2010 include those classified under just four of the possible 17 at the top of Gracenote’s mood hierarchy – “emotional”, “fun”, “powerful” or “tense”.
• This year, nine of the 10 nominees’ most important moods come from within one of these four groups. The sole exception is Coisas ruins whose primary mood is ‘wondrous’, classified under “fantastic” by Gracenote’s taxonomy.
• The “thoughtful” Parasite (2020) is the only Best Picture winner since The Departed (2007) which does not have a primary mood classified under “emotional”, “fun”, “powerful” or “tense” in Gracenote’s Video Descriptors.
• “Powerful” movies have been the most popular nominees for Best Picture over the past 15 years. The ‘epic’, ‘gripping’ Oppenheimer, the ‘compelling’ Assassinos da Lua das Flores and the ‘uplifting’ Vidas passadas are all “powerful” nominees this year.
• Vidas passadas also has a “romantic” mood and is therefore the only one of this year’s nominees with one of the eight calmer L1 moods amongst its primary descriptions.
• Only 26% of nominees for Best Picture in the last 10 years have had one of these eight calmer L1 moods amongst their most important features – “heartwarming”, “thoughtful”, “introspective”, “mysterious”, “upbeat”, “romantic”, “serious” or “dark” according to Gracenote’s analysis. In the 10 years from 2005 to 2014, 42% of Best Picture nominees had one of these primary L1 moods.
• Ficção americana, Barbie e The Holdovers are this year’s “fun” nominees with all three being either ‘satirical’, ‘hilarious’ or both according to Gracenote.
• The ‘moving’ Maestro and ‘somber’ A zona de interesse both have “emotional” moods. The Zone of Interest, like Assassinos da Lua das Flores, also has a “frightening” mood amongst its most important.
• “Frightening” moods are unusual amongst Best Picture nominees. Since 2010, the only “frightening” Best Picture nominees before this year’s pair were the ‘terrifying’ Get Out (2017) and the ‘brutal’ 127 Hours (2011).
• The “tense” Anatomia de uma queda and the aforementioned “fantastic” Coisas ruins complete this year’s Best Picture nominees.
Observação: Sensual não está incluído no gráfico acima. Nenhum indicado a Melhor Filme teve um humor primário que se enquadre no grupo sensual.
Os principais estados de espírito dos indicados ao Oscar de Melhor Filme deste ano
| Filme | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
| Ficção americana | Satírico, Suspense | Divertido, tenso |
| Anatomia de uma queda | Imprevisível | Tempo |
| Barbie | Hilário, satírico | Diversão |
| The Holdovers | Hilário | Diversão |
| Assassinos da Lua das Flores | Compulsivo, inquietante | Poderoso, assustador |
| Maestro | Mudança | Emocional |
| Oppenheimer | Emocionante, épico | Poderoso |
| Vidas passadas | Animador, romântico | Poderoso, romântico |
| Coisas ruins | Maravilhoso | Fantástico |
| A zona de interesse | Sombrio, horrível | Emocional, assustador |
Sobre os descritores de vídeo da Gracenote
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
About Gracenote
A Gracenote é a unidade de negócios de soluções de conteúdo da Nielsen que fornece metadados de entretenimento, IDs de conteúdo e ofertas relacionadas aos principais criadores, distribuidores e plataformas do mundo. A tecnologia Gracenote permite recursos avançados de navegação e descoberta de conteúdo, garantindo que os consumidores possam se conectar facilmente às músicas, programas de TV, filmes e esportes que amam, ao mesmo tempo em que fornece análises de conteúdo poderosas, simplificando decisões comerciais complexas.
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
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