A Digital Ad Ratings oferece uma visão abrangente do público da Studio71 em toda a sua rede.
NEW YORK – May 26, 2022 – Global media company Studio71 and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will use Classificações de anúncios digitais da Nielsen (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets where DAR is available.
Studio71 will use Nielsen’s “Always On” DAR measurement to get a comprehensive view of its cross-channel networks, including connected TV (CTV). This will enable evaluation of the performance of advertising campaigns with independent, third-party, audience verification metrics and consistent persons-level reporting.
“Nielsen Digital Ad Ratings, widely adopted by advertisers, gives Studio71 more holistic insights and will demonstrate the true breadth of their inventory to fully showcase their value to media buyers, agencies and advertisers,” said Kim Gilberti, SVP, Product Management, Nielsen. “Enabling ’Always On’ measurement is critical for publishers because it expands visibility into their entire portfolio performance, leveraging data to drive more efficient media plans and, ultimately, a higher return on investment. It also makes it seamless for advertisers to enable measurement at scale.”
Os profissionais de marketing que optarem pela medição DAR “Always On” no Studio71 terão mais dados de impressões para melhorar a capacidade de veicular anúncios para os públicos desejados, compreender o alcance e gerenciar a frequência, além de entender melhor o público que vê o anúncio.
“A integração DAR ‘Always On’ da Nielsen nos permite analisar e otimizar continuamente os nichos demográficos dentro do nosso inventário de anúncios e, por sua vez, podemos usar esses dados de forma mais eficaz para o planejamento e a segmentação de mídia”, disse Tariq Abouddafar, vice-presidente sênior de Operações da Plataforma de Anúncios da Studio71. “Isso nos permite oferecer aos nossos clientes ainda mais eficiência, eliminando o desperdício de publicidade. Desde a nossa integração, nossos parceiros observaram um enorme aumento no desempenho em alcançar o público-alvo, tudo verificado pelos recursos de medição líderes da Nielsen.”
Agreements like this are another important step towards increased industry coverage which will be provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution. The media industry needs comprehensive coverage across platforms, services and devices and measurement of all audiences, including CTV and streaming. Solutions like “Always On” DAR measurement will help Studio71, a digital first company, demonstrate the reach their network has for advertisers, and will allow Studio71 to compete for cross-media spend. Studio71’s network runs across computer, mobile and CTV devices which emphasizes the importance of third-party cross-device monitoring and consistent persons-level reporting for the company.
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About Studio71
Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71’s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71’s top digital creators for targeted media campaigns and custom branded content. A Red Arrow Studios company, Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.
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Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
