A Nielsen ganhou a extensão da medição de rádio na Noruega

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

Desde 2019, a Nielsen tem fornecido de forma confiável uma medição consistente da moeda de rádio, utilizando seu painel PPM de 2.000 pessoas. A Nielsen desenvolverá ainda mais o serviço como parte do novo acordo, gerando uma compreensão e representação mais profundas da audição de rádio norueguesa. 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

"Estamos entusiasmados com o resultado desse processo de licitação, no qual fomos avaliados por fortes concorrentes internacionais. Mais uma vez, o MOC concluiu que a Nielsen oferece a melhor solução para a medição de rádio, o que é extremamente motivador e gratificante após o trabalho que realizamos durante o primeiro período de contrato", afirma Ragnhild Herlofsen, líder de mercado norueguês da Nielsen.

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

A Nielsen tem mais de 75 anos de experiência global em medições de rádio e detém um grande número de patentes em tecnologia de medição, incluindo a tecnologia Personal People Meter (PPM), que tem sido usada para medir a audição de rádio na Noruega desde 2006.