The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the uniqueness of digital audience measurement in Australia.
Fique ligado na Parte 2! Alex Smith falará sobre como a medição de audiência digital da Nielsen mudou nos últimos dois anos e como mudará no futuro.
