Conjunto de serviços inclui TAPSCAN e Nielsen Scarborough
New York, NY – Feb. 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM).
Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available.
A SummitMedia agora assina a medição do CDM em Birmingham, Ala, Greenville-Spartanburg, S.C., Honolulu, Havaí, Knoxville, Tennessee, Louisville, Ky, Richmond, Va, Wichita, Kan, Omaha-Council Bluffs, Neb e Iowa.
A SummitMedia é uma empresa integrada de transmissão, mídia digital, marketing direto e eventos, com sede em Birmingham, Ala.
"Estamos ansiosos para utilizar os recursos de medição e análise de dados da Nielsen para mostrar o valor da SummitMedia para as comunidades de anunciantes e agências", disse Carl Parmer, Presidente e CEO da SummitMedia. "Os hábitos de mídia dos consumidores estão evoluindo em um ritmo incrivelmente rápido e é imperativo ter uma leitura mais rápida das tendências de audiência. O Continuous Diary Measurement permitirá que nossas equipes reajam de forma mais estratégica e rápida."
“We are proud that SummitMedia has extended and enhanced its relationship with Nielsen Audio,” said Brad Kelly, Managing Director, Nielsen. “SummitMedia has placed their trust in us to deliver an accurate and timely read on radio audiences. Equipped with CDM, SummitMedia’s talented sales pros will be well positioned to optimize revenue and attract new advertisers by delivering better, faster, keener insights to the local radio ad marketplace.”
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@Nielsen.com
646-654-8641
