Em 2021, a Nielsen comemorou o 15º aniversário da Organização Hispânica de Líderes em Ação (HOLA), o primeiro grupo de recursos empresariais da empresa. A HOLA foi lançada em 2006 para capacitar os associados hispânicos interessados em criar um ambiente de trabalho mais inclusivo e causar impacto nos negócios da Nielsen.
Durante o Mês da Herança Hispânica, a Nielsen comemorou a quinceañera (15 anos) da HOLA com uma série de eventos virtuais baseados no tema #Unidos Avanzamos/Together We Rise, apoiando o crescimento dos funcionários latinos da Nielsen e a aliança com a comunidade latina em geral. Os eventos centrados nos funcionários incluíram eventos de desenvolvimento profissional, um desafio global de passos e voluntariado virtual com a Hunger Free America.
As an ally for the Latino community, and HOLA executive sponsor, Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer said, “Being an ally is crucial to our business success—but also truly meaningful and powerful for me personally. Our purpose is to power a better media future for all people, so it is critical that we learn and share as much as possible about Latin American cultures with one another and our stakeholders, and continuously support our Hispanic employees, clients, and communities.”
Nielsen also released the 2021 Hispanic Diverse Intelligence Series Report: Inclusion, Information and Intersection during Hispanic Heritage Month. The report focuses on how the increasingly diverse U.S. Latino population consumes media differently and has different expectations of content creators, media platforms and brands/advertisers.
Stacie de Armas, SVP, Diverse Insights and Initiatives said, “Latinos lead in every way with our ethnic plurality—from freeing ourselves from the monolith to illuminating our unique cultural attributes. From TV to streaming, to podcasting, our footprint looms large on all platforms. We’ve found our narrative through finding and consuming content that explores our intersectionality.”
Click here for more information about Nielsen’s commitment to the Latino community.
