Em 7 de outubro de 2021, mais de 3.000 funcionários da Nielsen em 40 países se voluntariaram em mais de 360 eventos ou atividades individuais para o nosso nono Nielsen Global Impact Day (NGID) anual. Como nosso dia global de serviço, o NGID incentiva nosso pessoal a dar um passo atrás, retribuir e se conectar com suas comunidades, doando seu tempo e talentos para causar um impacto. Os voluntários da Nielsen registraram coletivamente mais de 9.700 horas de voluntariado por meio dos eventos e iniciativas do Nielsen Global Impact Day deste ano.
O NGID é o apelo anual à ação do CARES, um dos 13 Grupos de Recursos Empresariais (BRGs) da Nielsen que se concentra em promover ações sociais por meio do voluntariado. Os funcionários da Nielsen são incentivados a planejar e participar de eventos voluntários no NGID e ao longo do ano, usando suas 24 horas de tempo voluntário anual.
While we did not hold NGID in 2020 due to COVID-19 (focusing instead on ongoing “In It Together” virtual volunteering), we knew we didn’t want to miss another year! Teams of NGID planning leads stepped up with energy and creativity to organize a variety of virtual and socially distanced volunteer events in our communities.
Through dozens of virtual volunteering events around the world, Nielsen employees designed educational posters for children and vulnerable adults in India, shared career experiences with students and young adults in Mexico and the U.K., recorded children’s books for under-resourced students in the U.S., learned how to save trees through urban science and much more.
Outros voluntários da Nielsen passaram o dia limpando praias e parques, esvaziando seus armários para doar itens pouco usados a organizações sem fins lucrativos locais e ajudando com trabalhos de pintura e reparos externos em suas comunidades.
“Given the many challenges presented by the COVID-19 pandemic, the Nielsen CARES & GREEN South Asia team and I had to really think out of the box to organise virtual activities to enable large scale participation,” said Divya Bhagyanath, Associate Director, APAC Enrichment and CARES and GREEN Co-Lead for South Asia. “It was heartening to see the show of solidarity exhibited by the employees through mass volunteering. My chat was flooded with messages about how much it helped individuals feel that they were doing something at a time of crisis.”
As part of our companywide commitment to advance representation in media and technology, Nielsen also teamed up with Common Impact to host a virtual Pitch Competition. Fifty-four Nielsen volunteers leveraged their specialized skills to propose solutions to organizational challenges faced by five nonprofit partners: Asian American Journalists Association, Geena Davis Institute on Gender in Media, INCLUDEnyc, Inevitable Foundation and the Think Tank for Inclusion & Equity.
“Fiquei inspirada ao ver a coragem, o comprometimento e a dedicação que tantos voluntários e líderes demonstraram no Nielsen Global Impact Day e ao longo do ano”, disse Andrea Bertels, vice-presidente de Cidadania Corporativa. “Mesmo com os desafios contínuos da COVID-19, o NGID continuou a oferecer uma oportunidade significativa e envolvente para nossos funcionários se reconectarem, recarregarem as energias e retribuírem através do seu tempo como voluntários.”
For more information on Nielsen’s volunteering programs, progress on our Environmental, Social and Governance (ESG) commitments, as well as other ways that Nielsen gives back, visit Nielsen’s 2021 Interim Responsibility Update.
