New York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.
Following the sale of its Global Connect business in March 2021, Nielsen is now focused on delivering digital-first and global-first media solutions in three areas—measurement, audience outcomes and content services. Nielsen is combining and enhancing its industry-leading measurement solutions into a single cross-media measurement solution, Nielsen One. With an unmatched foundation of cross platform measurement, Nielsen offers a full suite of planejamento e outcomes solutions for marketers and agencies to enhance their return on investments. Nielsen also continues to enhance its Gracenote content services business, delivering leading metadata and analytics for On Demand content globally.
"Embora nossos negócios tenham se transformado drasticamente nos últimos anos, ficou claro que as percepções sobre a empresa não evoluíram no mesmo ritmo", disse Jamie Moldafsky, diretor de marketing e comunicações. "O rebranding marca uma nova Nielsen, tanto dentro quanto fora da empresa, com uma estratégia hiperfocada no público global e no ambiente de mídia em constante mudança. Os valores fundamentais da Nielsen de inclusão, coragem e crescimento, juntamente com sua estratégia clara, impulsionarão a transformação da empresa à medida que fazemos parcerias com a indústria e nossos clientes para ajudá-los a entender melhor como as audiências em evolução consomem mídia e encontram conteúdo".
The new brand identity will be unveiled at Advertising Week New York, which will be held October 18 – 21. Signage showcasing the elements of the rebranding will be prominently displayed on the fifth and sixth floors of Hudson Yards. Nielsen will also host a daily breakfast at its lounge, which will feature the new logo, images and colors, in line with the company’s new brand identity.
Os elementos iniciais da evolução da marca Nielsen incluem:
New Logo: As a prominent representation of the company, people and brand, the new logo is playful, optimistic and smart. Inspired by the universal play button as well as ratings, the forms come together subtly to create an ‘N’ letterform in the negative space, signifying insights revealed by Nielsen’s data and the constant momentum in media.
New Brand Colors: The multitude of fresh colors speaks to the diversity and richness in media representing or containing a piece of data, a piece of music, a show, a content creator, or a member of the audience, all working together to move media forward. The green and orange triangles represent movement upwards and downwards, an expression of ratings and the popularity of content across all platforms. The red triangle nods towards the content not seen or heard. Data and insights are just as much about what people don’t choose to consume, as what they do consume.
New Brand Purpose Statement: Powering a Better Media Future for All People.
Sobre a Nielsen
A Nielsen molda a mídia e o conteúdo do mundo como líder global em medição de audiência, dados e análises. Por meio de nossa compreensão das pessoas e de seus comportamentos em todos os canais e plataformas, capacitamos nossos clientes com inteligência independente e acionável para que eles possam se conectar e se envolver com seus públicos - agora e no futuro.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Media relations contact
Meg Chari
meg.chari@nielsen.com
