Fornece medição de audiências lineares digitais em todos os mercados da TEGNA
New York, NY – Jan. 5, 2021 – Nielsen (NYSE: NLSN) today announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen’s industry leading local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s local TV panels plus return path data empowers TEGNA’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen’s proprietary Portable People Meter (PPM).
“We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Senior Vice President, Media Operations, TEGNA. “Nielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”
Com esse novo acordo, as emissoras da TEGNA continuarão a utilizar um conjunto abrangente de dados da Nielsen para demonstrar valor aos anunciantes. Além disso, as soluções incluídas como parte do acordo oferecem uma visão mais ampla dos hábitos de visualização dos consumidores nos principais mercados e regiões geográficas, bem como das principais características demográficas e de audiência.
"A TEGNA é líder no setor de transmissão local", disse Catherine Herkovic, vice-presidente executiva e diretora administrativa da Nielsen Local. "Temos o prazer de oferecer suporte contínuo a 34 mercados da TEGNA com serviços de medição. Como parte de nosso compromisso com o cliente, trabalharemos junto com a TEGNA para garantir que cada estação local tenha as ferramentas necessárias para atingir seus objetivos de negócios com acesso a valiosas audiências locais".
Recentemente, a Nielsen concluiu uma grande transformação em sua metodologia de medição local, combinando tecnologia avançada de medição e big data com painéis alimentados por pessoas em seu serviço de medição de TV local. Isso proporciona uma medição mais abrangente para os clientes. O lançamento da nova medição de moeda marcou o ponto culminante de uma revisão abrangente em 208 mercados locais.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
917-226-8022
