Para comemorar o Mês da Herança Nativa Americana nos EUA em novembro, a Nielsen lançou um novo grupo de recursos empresariais (BRG) para funcionários chamado Native American, Tribal and Indigenous Voices (NATIV), comprometido em aumentar a visibilidade e a representação de pessoas nativas, tribais e indígenas na Nielsen e em todo o setor de mídia.
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
Durante seu evento inaugural na terça-feira, 15 de novembro de 2021, a NATIV compartilhou a visão e a missão do mais novo BRG da Nielsen, apresentado pelos co-líderes nacionais da NATIV, Jerrell Olbekson e Erick Santero, que se identificam como membros e defensores das comunidades nativas. As metas do BRG incluem o compartilhamento de recursos de mídia e cultura nativa, a promoção do envolvimento da comunidade e o aprimoramento dos esforços de recrutamento e retenção.
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIV’s launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
“Working with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,” said Jocelyn Azada, Nielsen’s Business Diversity Leader.
