Após vários meses e três rodadas de votação dos leitores da Adweek, a Nielsen foi reconhecida três vezes no prêmio Adweek Reader's Choice Best in Tech Partner Awards de 2021, incluindo:
- Winner in Best in Measurements & Analytics: Digital Video
- Winner in Best in Media Planning / Attribution
- Nominee in Best Data Supplier (NCSolutions)
These readers’ choice awards represent the growing industry-wide awareness of the importance of quality data, and sophisticated measurement and planning solutions. The past pandemic-fraught months have taught many marketers the necessity of agile marketing principles and investments in the right mar-tech stack in order to maximize their ROI, according to the Nielsen Annual Marketing Report: Era of Adaptation.
Now, after a year that fundamentally challenged and shifted the media and advertising landscape marketers are preparing to face some of the toughest challenges ever: cross-channel measurement and a cookieless future.
As consumers shift more of their time towards digital video and advertising dollars follow, it is increasingly important for media measurement to evolve towards a single, cross-media currency, Nielsen ONE. Awards like these provide more incentive for our industry to work together to provide everyone with a simpler view of performance across all platforms and access points.
Nielsen is proud to be a part of the 2021 Adweek Readers’ Choice Best in Tech Partner Awards. You can see the full list of winners on Adweek.
EXPLORE NOSSAS SOLUÇÕES
DIGITAL VIDEO
Saiba quais públicos visualizaram o conteúdo on-line com medições que revelam o alcance do conteúdo de texto, vídeo ou áudio em dispositivos digitais.
EFICÁCIA DO MARKETING
Tome decisões oportunas e orientadas por dados que geram as melhores experiências para os clientes e os melhores resultados comerciais.
SOLUÇÕES NCS
Entenda a mídia que as pessoas consomem e os produtos que compram para transmitir a mensagem certa ao consumidor certo e impulsionar as vendas.
