Nielsen Digital Content Planning – December 2020
Sydney, 25 February 2021 – Nielsen Digital Content Planning data revealed that people were on the move during the month of December 2020, as Australians spent 21%1 more time engaging with maps and travel info content online for inspiration and directions when compared to the previous month. As we look back at December 2020, amidst the challenges of being in lockdown at that time, people still found a way to escape. As many sought out those much needed adventures, road trips and holidays, Digital Content Planning data reveals some substantial shifts in the type of online content Australians consumed as they began their end-of-year holidays throughout December.
The most substantial month-on-month increases were seen across the younger age groups. When compared to November, the largest month-on-month increases were seen for people aged 18-24, spending 33%2 more time engaging with maps and travel info content online. Significant month-on-month increases were also seen across people 35-44 (+29%2) and people 25-34 (+21%2).
TOP 10 MEDIA OWNERS – NIELSEN DIGITAL CONTENT PLANNING
O Google manteve a posição de liderança, com uma audiência única de 20,0 milhões no mês de dezembro de 2020.
O Facebook ficou em segundo lugar, com uma audiência única de 18,2 milhões, seguido pela Microsoft em terceiro lugar, com uma audiência única de 17,4 milhões. A News Corp. Australia manteve sua quarta posição, com uma audiência única de 16,2 milhões, enquanto a Nine Entertainment Co. manteve sua quinta posição, com uma audiência única de 15,4 milhões.
À medida que os australianos se voltaram para os varejistas online durante o período de Natal, os únicos dois pais que subiram na classificação foram os dois principais varejistas de supermercados, com a Woolworths passando da nona para a oitava posição e o Coles Group passando da 11ª para a nona posição, ambos ultrapassando a Australian Broadcasting Corp., que passou da oitava para a décima posição.
Fontes:
- Planejamento de conteúdo digital da Nielsen, dezembro de 2020 vs. novembro de 2020, total de pessoas, digital (C/M), texto, subcategoria mapas/informações de viagem, tempo total gasto (texto)
- Planejamento de conteúdo digital da Nielsen, dezembro de 2020 vs. novembro de 2020, pessoas de 18 a 24 anos, pessoas de 25 a 34 anos, pessoas de 35 a 44 anos, pessoas de 45 a 54 anos, pessoas de 55 a 64 anos, pessoas com mais de 65 anos, digital (C/M), texto, subcategoria mapas/informações de viagem, tempo total gasto (texto)
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Contact
Nielsen
Sara Guainazzi
sara.guainazzi@nielsen.com
0478409112
