O acordo inclui o RADAR, o único serviço de áudio da Nielsen com classificações comerciais de rádios de rede
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
A American Urban Radio Networks (AURN) é a única empresa de rede de rádio com classificação RADAR controlada por afro-americanos nos Estados Unidos. Com mais de 25 milhões de ouvintes semanais, a AURN oferece uma programação exclusiva, atraente e com celebridades que aproveita a energia criativa, a visão e o poder da cultura afro-americana.
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
"A American Urban Radio Networks ocupa um lugar de destaque entre os ouvintes afro-americanos, e estamos satisfeitos por eles terem escolhido continuar nosso relacionamento", disse Bruce Supovitz, SVP/National Audio Services da Nielsen Audio. "O rádio continua a atrair uma grande audiência entre os afro-americanos, com 91% dos adultos com 18 anos ou mais ouvindo a cada semana. A American Urban Radio Networks é líder no setor e continua a atingir esse grande público."
As redes de rádio RADAR fornecem à Nielsen registros de liberação comercial de milhares de estações de rádio afiliadas, que são mesclados com informações de escuta de um banco de dados de quase 400.000 entrevistados. Essa responsabilidade adicional permite que a RADAR forneça a melhor previsão disponível da futura audiência de uma rede e um alto padrão de métricas confiáveis para a compra de rádios em rede.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
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An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, Twitter, and Instagram.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
