O acordo inclui o PPM (Portable People Meter) e o TAPSCAN da Nielsen
New York, NY – Dec. 15, 2020 – Nielsen (NYSE: NLSN) and Waterloo Media/Sinclair Telecable today announced an agreement under which Nielsen will provide measurement services for audio PPM measurement. Waterloo Media/Sinclair is Based in Norfolk, Virginia Beach, Newport News, Virginia, and Austin, Texas. This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach and Newport News, Virginia. The agreement also includes TAPSCAN, the most widely used web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.
O padrão ouro em medição de audiência de rádio, a legitimidade estabelecida há muito tempo pela Nielsen Audio, a aceitação da agência e o uso generalizado entre os compradores de mídia foram alguns dos motivos predominantes citados pela Sinclair para firmar o acordo.
"Estamos ansiosos para usar os dados da Nielsen para nos ajudar a demonstrar o ROI para nossos anunciantes", disse Bob Sinclair, Sr., Presidente da Sinclair. "Esses insights nos ajudarão a planejar as estratégias de rádio mais eficazes para nossos clientes e mostrar o valor do rádio."
"Não poderíamos estar mais empolgados em expandir nosso relacionamento com a Sinclair", disse Brad Kelly, diretor administrativo da Nielsen Audio. "Como líder de longa data do setor, a Sinclair continua inovando, em meio a tanta fragmentação e mudança. À medida que o cenário continua a evoluir, esperamos capacitar a Sinclair com as ferramentas necessárias para a trajetória futura da medição".
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
