New York, NY – April 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium Inc. (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM).
A Radio Research Consortium Inc. é uma empresa de pesquisa independente, sem fins lucrativos, comprometida com o fornecimento de dados de audiência para estações de rádio não comerciais. A RRC tem contratos com a Nielsen para produzir estimativas de audiência do mercado local. As rádios não comerciais nos mercados do CDM agora poderão licenciar estimativas de dados mensais que podem ser usadas para fins de subscrição, programação e marketing.
"Ter acesso à Medição Contínua de Diário da Nielsen nos ajudará a cumprir nossa missão, pois continuamos com nosso compromisso de fornecer dados de audiência para estações de rádio não comerciais", disse Joanne Church, presidente do Radio Research Consortium. "À medida que as estações não comerciais buscam subscritores e planejam estratégias de programação e marketing, agora podemos fornecer a elas insights sofisticados que colocam o rádio em pé de igualdade com outras formas de mídia."
Nielsen earlier this month announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services and added CDM for 120 stations across 24 markets. This was preceded by an announcement last year that iHeartMedia, Inc., would advance radio attribution by supporting Nielsen Media Impact and CDM in Nielsen Audio’s four-book markets.
“Another important organization in the audio space has provided support for Nielsen’s Continuous Diary Measurement, and the Radio Research Consortium holds a unique place in the industry, representing non-commercial radio,” said Brad Kelly, Managing Director, Nielsen Audio. “The diversity of the radio industry ecosystem requires advanced analytics and we are excited that Radio Research Consortium has found Continuous Diary Measurement to be an indispensable part of their measurement capabilities, affirming the utility and value of CDM to non-commercial radio.”
Last August, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Consórcio de Pesquisa de Rádio
Joanne Church
jchurch@rrconline.org
301-774-6686
