Os colaboradores da Nielsen se reuniram globalmente para celebrar nosso planeta durante a Semana da Terra mais uma vez este ano, em homenagem ao Dia da Terra. Dedicamos uma semana inteira para nos concentrarmos em iniciativas ecológicas, descobrirmos novas abordagens para aumentar nosso impacto ambiental positivo e colaborarmos nas ações mais relevantes para aumentar a conscientização sobre a urgência das mudanças climáticas e da justiça ambiental.
Dados os desafios introduzidos pela pandemia global da COVID-19, adaptamos a forma como vivemos e operamos para encontrar novas maneiras de nos relacionarmos conosco mesmos, com nossos vizinhos, nossa comunidade e nosso meio ambiente. A adaptação foi fundamental para nos ajudar a permanecer conectados em um momento em que fomos forçados a ficar fisicamente separados. Devido às ordens de confinamento em todo o mundo, celebramos a Semana da Terra em casa, em nossas comunidades e online.
For our seventh annual celebration, Nielsen Green created ‘Earth Week and Me,’a list of ideas for associates to activate wherever they may be. The list included ways to reduce emissions at home, offer a space for creativity and family connections through a global #BlueMarble art challenge, volunteer online, and donate to local nonprofits. Associates also had the option of starting a pro bono project through Nielsen Cares, finding ways to use Nielsen data, skills and information for nonprofit organizations, as part of Nielsen’s $10 million annual pledge to pro bono work and in-kind giving.
E com isso, nossos associados de todo o mundo seguiram em frente — determinados e comprometidos — liderando e participando de diversos esforços para reconhecer a Semana da Terra. Começamos a fazer compostagem em casa, aprendemos novas maneiras de reciclar em nossas casas e lideramos sessões de atividades online para envolver outras pessoas, comprometemo-nos com as “quartas-feiras veganas”, desligamos as luzes por uma hora todos os dias, recolhemos lixo enquanto mantínhamos o “distanciamento social”, plantamos sementes e mudas e lideramos campanhas de conscientização ecológica por meio de boletins informativos e webinars online, conectando-nos com outras pessoas para discutir aspectos das mudanças climáticas.
This Earth Week, many of our efforts also focused on building and preserving community health. We used scrap paper to put #heartsinthewindow to thank all frontliners and cheer up passersby, involved youth to send letters of gratitude to hospitals, ran food drives for local domestic violence prevention agencies and raised funds for nonprofits that focus on global social and environmental relief efforts.
With the COVID-19 pandemic causing massive shifts in food production and supply chains, and continuing to have a critical impact on the global environmental footprint, we also strove to initiate discussions with our 40,000+ associates on food security and the need to reduce food waste. We hosted an internal-facing global webinar focused on the evolving food systems in the time of COVID-19, partnering with ReFED, a global non-profit working to advance solutions to reduce food waste. The conversation covered the impact of COVID-19 on food availability and health, and how individual actions and organizational strategies can drive our socio-environmental advocacy. Closing our Earth Week celebration with this discussion added another layer to Nielsen’s ongoing ESG commitment as a responsible corporate citizen and the importance to minimize the impact of climate change on our business and the communities where we live and operate.
“This year marks the 50th anniversary of Earth Day; truly a time to honor the journey of the many environmental activists, social advocates, and human rights defenders who continue to fight for climate justice despite the pandemic,” said Yamini Dixit, Director, Global Responsibility & Sustainability. “This is a time to temper caution with courage, and fear with compassion. As one company, Nielsen is in it together with our collective power and passion to serve our communities and our world.”
