- Os neozelandeses rurais consomem muito mais conteúdo de TV e jornais
- 9 em cada 10 consumidores rurais assistiram à TV na semana passada, em comparação com quase 8 em cada 10 neozelandeses
AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New Zealand rural consumers, incorporating beef, sheep, dairy and other livestock farmers, as well as horticulture and cropping growers.
Os resultados da Nielsen revelam que os consumidores rurais da Nova Zelândia continuam fortemente envolvidos com a mídia tradicional para se manterem informados. De fato, 9 em cada 10 sintonizam para assistir a canais de TV, em comparação com quase 8 em cada 10 da população em geral.
Cerca de 7 em cada 10 entrevistados rurais leram um jornal diário na última semana, em comparação com 5 em cada 10 neozelandeses, e mais de 4 em cada 5 ouviram estações de rádio ou visitaram sites em uma semana normal.
Dados da Pesquisa Rural CMI da Nielsen de 2020 revelaram que os jornais e revistas rurais desempenham um papel importante, pois são considerados mais confiáveis em comparação com outros tipos de mídia.
The rural sector is looking to invest in products & services in the next 12 months. Key areas include farm supplies, maintenance, farm machinery & equipment (including the purchase of tractors), IT/Technology (including internet connection, and M2M technology), Infrastructure under $200K, vehicles (cars/utes), and banking/financial services.
Nielsen’s Head of Media Tony Boyte said, “The results of this survey highlight the differences between rural consumers and the general New Zealand population. This information is critical for marketers and advertisers to accurately reach and engage their rural consumer demographic. “
SOBRE A PESQUISA RURAL 2020 DA NIELSEN CMI
Respondents were mailed a survey booklet in early August 2020 and asked to complete and return by the end of September 2020. Results in the Rural Survey are represented at farm level incorporating Beef Farming, Sheep Farming, Dairy Farming, Other Livestock Farming, Horticulture and Cropping. The total number of farms represented in the survey is 46,551 nationally.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Jackie Helliker
jackie.helliker@nielsen.com
+61412405761
Nielsen
Sara Guainazzi
sara.guainazzi@nielsen.com
+61478409112
