Utilizando dados descritivos e IDs exclusivos, o Gracenote Audio On Demand ajuda as plataformas de streaming de música, fabricantes de dispositivos CE, MVPDs e fabricantes de automóveis a promover o envolvimento do ouvinte e a sintonização
EMERYVILLE, CA, May 7, 2020 – Nielsen (NYSE: NLSN), a global measurement and data analytics company, today launched Gracenote® Audio On Demand, a standardized and enriched dataset enabling powerful navigation, search and discovery of more than 37 million podcast episodes across all digital entertainment platforms. With this new offering, streaming music platforms, consumer electronics (CE) companies, Multichannel Video Programming Distributors (MVPDs) and automakers can create personalized listening experiences, allowing podcast and talk radio fans to connect to a broader range of personalities and topics than ever before.
Based on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. According to Nielsen Scarborough, the audience for podcasting has been growing by 20% on average for the last six years. At that rate, the audience for podcasting could double by 2023.
“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen. “This is due to the sheer volume of content and lack of descriptive metadata and identifiers used to power search and discovery algorithms. With Gracenote Audio On Demand, we are applying the same rigor, methodology and approach to podcasts that currently underpins next gen search and discovery of today’s TV shows, movies and music.”
At launch, Gracenote Audio On Demand will have standardized podcast titles, descriptions and imagery across more than 900,000 podcast series. Each podcast series will be assigned a popularity score to help surface the most popular content, while the top series will leverage more descriptive information such as Category Hierarchy and Celebrity Links for more powerful universal search across platforms and cross-media linking capabilities.
- Popularity Score: Improves search and discovery capabilities by identifying and surfacing the most popular podcasts in a catalog.
- Category Hierarchy: Provides three levels of categories when classifying series and episodes to enable more engaging and unique discovery experiences.
- Celebrity Links: Allows listeners to identify verified celebrity links across content, providing rich discovery experiences.
Leveraging its world-class editorial team and powerful machine learning algorithms, Gracenote applies a detailed category taxonomy to both podcast series and episodes to make it easier for consumers to find the specific topics they’re interested in. The deep descriptive data and unique content identifiers offered by Gracenote Audio On Demand are subject to the same rigorous standards and quality control applied to Gracenote’s Global Video Data and Global Music Data products.
Outros benefícios e recursos importantes do Gracenote Audio On Demand incluem:
- Deduplicated & Normalized Data: Daily checks remove duplicate submissions and eliminate encoding issues.
- In-Depth Categorization: Standardized classifiers for series and episodes help surface more relevant content, enabling more engaging and unique discovery experiences.
- Standard IDs: Assigns a common Gracenote ID of reference for a podcast series across different platforms to support identification and cross-media linking.
- Parties and Celebrities: Allows users to identify verified celebrity links with role type, including host, guest and participant, enabling better linking than text-based approaches.
- API, SDK and Full Feed Access: Tap into data via the API, SDK or Full Feed for flexible implementation options.
As the leading global provider of descriptive metadata and content IDs, Gracenote has powered the recommendation algorithms of the world’s largest digital entertainment providers for TV shows, movies, music and sports. By applying its expertise to podcasts, Gracenote will help listeners discover a broader range of personalities and topics based on preferences and behaviors.
Sobre a Nielsen
A Nielsen Holdings plc (NYSE: NLSN) é uma empresa global de medição e análise de dados que fornece a visão mais completa e confiável disponível sobre consumidores e mercados em todo o mundo. A Nielsen está dividida em duas unidades de negócios. A Nielsen Global Media, o árbitro da verdade para os mercados de mídia, fornece aos setores de mídia e publicidade métricas imparciais e confiáveis que criam uma compreensão compartilhada do setor, necessária para o funcionamento dos mercados. A Nielsen Global Connect fornece aos fabricantes e varejistas de bens de consumo embalados informações e insights precisos e acionáveis, além de uma visão completa do mercado complexo e em constante mudança que as empresas precisam para inovar e crescer.
Nossa abordagem combina dados proprietários da Nielsen com outras fontes de dados para ajudar os clientes em todo o mundo a entender o que está acontecendo agora, o que acontecerá no futuro e como agir da melhor forma com base nesse conhecimento.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Gracenote
Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video and sports content and technologies to the world’s hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 200 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. Gracenote is headquartered in Emeryville, Calif. and supports customers around the globe. For more information, visit www.gracenote.com.
