Estações de televisão locais utilizarão o conjunto completo de soluções de TV
New York, NY – April 9, 2020 – Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.
"À medida que a medição local se torna cada vez mais complexa, temos o prazer de incluir os dados da Nielsen no conjunto abrangente de ferramentas que implantamos em todos os nossos mercados", disse Brian Lawlor, presidente de mídia local da Scripps. "Com a Nielsen como nossa parceira, estamos confiantes de que a Scripps continuará a oferecer o mais alto nível de serviço e experiência para nossos telespectadores, nossos parceiros de publicidade e as comunidades que atendemos."
"A Scripps é uma das emissoras mais inovadoras do setor e é líder em fornecer aos anunciantes acesso aos telespectadores em plataformas tradicionais e digitais", disse Catherine Herkovic, diretora administrativa e vice-presidente executiva da Nielsen Local. "Estamos entusiasmados em continuar nosso relacionamento de longa data com a Scripps e em colaborar na melhor forma de monetizar suas principais audiências usando nosso conjunto exclusivo de soluções."
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Scripps The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multi platform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
The E.W. Scripps Company
Kari Wethington
Kari.wethington@scripps.com
513-977-3763
