Estimativas de audiência de televisão
New York, NY — Sept. 30, 2020 — An estimated 73.1 million people tuned in to watch the first debate of the 2020 presidential election on Tuesday, Sept. 29, 2020. The debate was hosted at Case Western Reserve University in Cleveland, Ohio, and featured Democratic Presidential Nominee Joe Biden and Republican Presidential Nominee Donald Trump.
Embora a cobertura varie de acordo com a emissora, 16 transmitiram a cobertura ao vivo aproximadamente das 21:00 às 23:00 horas.
O gráfico abaixo destaca a soma da audiência média dessas redes. É importante observar que a visualização fora de casa (OOH) e a visualização de TV conectada (CTV) estão incluídas nos números totais de 2020 para essa consultoria. A contribuição proveniente das CTVs pode chegar a 11% para eventos políticos televisionados.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Michael Receno
Michael.Receno@Nielsen.com
Sal Tuzzeo
Sal.Tuzzeo@Nielsen.com
