New York, NY – March 2, 2020 – Nielsen (NYSE: NLSN) and FP1 Strategies today announced that they have reached an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets. Nielsen’s complete measurement, including over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior, ensures the opportunity to reach all potential voters. Only Nielsen offers such a complete, unbiased, holistic view of local audiences.
A FP1 Strategies, com sede em Arlington, Virgínia, é uma empresa de consultoria e publicidade de campanha com serviço completo que oferece um conjunto integrado de serviços para ajudar seus clientes políticos e de iniciativas eleitorais a atingir a meta de "Fifty Plus One" no dia da eleição. Recentemente, a empresa expandiu-se para incluir a compra de TV, complementando sua premiada produção interna e ofertas digitais.
Stephen Szostak, sócio da FP1, afirmou sua decisão de formar um relacionamento de longo prazo com a Nielsen, declarando: "Estamos entusiasmados em trabalhar com a Nielsen e suas ferramentas de audiência de TV local para dados de todo o mercado e de cada município. A medição da Nielsen enfatiza dados representativos que consideramos muito importantes como base de referência. Temos o compromisso de analisar as audiências de TV de várias maneiras, e a Nielsen oferece uma excelente base para entender o potencial de alcance total e comparar a entrega de nossos concorrentes políticos. Como agência, a precisão é fundamental em nosso planejamento, e estamos entusiasmados com o valor e a precisão que esses dados proporcionarão às nossas campanhas."
“We are pleased to continue to expand our relationship with FP1 Strategies,” said Dan Malmed, Managing Director of Agency and Advertiser Solutions at Nielsen. “We look forward to empowering FP1 Strategies with comprehensive persons-level granularity to give them a deeper understanding of how potential voters consume media.”
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
