O acordo inclui serviços de classificação de TV local, áudio e classificações digitais para os 22 mercados predominantemente de língua espanhola da Entravision
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
"À medida que a Entravision continua a envolver os consumidores hispânicos e latinos, é imperativo que nossas estações de televisão estejam bem equipadas para fornecer a medição das audiências em espanhol à medida que executamos nossa estratégia multiplataforma", disse Karl A. Meyer, CRO da Entravision. "A capacidade da Nielsen de medir audiências em língua espanhola foi um fator crítico nessa decisão, já que nenhuma outra empresa mede diretamente as audiências over-the-air ou tem o compromisso de representar totalmente a audiência hispânica".
A Entravision também citou o compromisso da Nielsen com o aprimoramento da metodologia e a capacidade de medir audiências em um cenário de mídia fragmentado como considerações importantes na escolha da Nielsen.
"A Entravision é uma empresa de mídia global conhecida por envolver o público latino nos EUA, México e outros mercados da América Latina e é líder do setor no mercado hispânico", disse Catherine Herkovic, vice-presidente executiva e diretora administrativa da Nielsen Local TV. "Estamos muito satisfeitos em expandir nosso relacionamento com a Entravision. A Nielsen tem o compromisso de medir a audiência total e garantir a representação total dos telespectadores. A Nielsen compartilha a dedicação da Entravision à diversidade e, recentemente, fez investimentos significativos no negócio de televisão local para apoiar esse compromisso. A Nielsen é a única empresa que pode oferecer uma verdadeira medição de pessoas capturando audiências diversificadas".
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
