Scott N. Brown, Nielsen’s GM of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at No. 12 on this year’s list, along with other well-known CEOs and C-suite level executives from prominent companies in the media industry.
Broadcasting+Cable’s “2020 Watch List” recognizes trailblazers in the television industry who are leading the charge in redefining television for the future.
"2020 foi um ano desafiador para todos, mas, apesar disso, como setor, conseguimos realizar grandes feitos que nos ajudaram a redefinir a medição de audiência para um futuro melhor. Sinto-me honrado por figurar nesta lista entre os mais brilhantes do nosso setor, que se dedicam a tornar o conteúdo e a publicidade mais COMPLETOS todos os dias."
Scott N. Brown, gerente geral de medição de público-alvo
Since becoming general manager of Nielsen’s audience measurement in August 2020, Scott has led the charge in transforming Nielsen’s approach to audience measurement. He has stewarded Nielsen’s digital transformation vision, the inclusion of addressable measurement into the national TV currency, while expanding CTV coverage of additional smart TV manufacturers e digital-first platforms. These strategic changes have helped build momentum for Nielsen’s complete overhaul of its measurement system and the introduction of the company’s vision for cross-media measurement, Nielsen ONE.
"Hoje, mais do que nunca, anunciantes e editores precisam de uma medição que gere métricas mais comparáveis e abrangentes em todas as plataformas. Com o Nielsen ONE, estamos dobrando nossos esforços para oferecer uma solução de mídia cruzada que todo o setor possa adotar e transacionar. Estamos entusiasmados em trabalhar com o setor para tornar isso uma realidade", disse Scott.
Prior to being named general manager of audience measurement, Nielsen’s flagship products, Scott served as Nielsen Global Media’s Chief Technology Officer (CTO) for measurement. As CTO, he transformed the infrastructure and modernized television audience measurement by migrating its TV ratings systems to the cloud.
