DIEMEN – June 3, 2019 – As of today, Nielsen is expanding the measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Greece, Hong Kong, Hong Kong, Hungary, India, Indonesia, Ireland, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and United Arab Emirates.
A medição in-app do YouTube via Nielsen Digital Ad Ratings já está disponível nos EUA, Austrália, Canadá, França, Alemanha, Itália, Japão e Reino Unido. Com essa extensão, a Nielsen poderá medir os anúncios do YouTube em navegadores de desktop e móveis em 34 países. Ela oferece aos profissionais de marketing uma visão independente e abrangente do alcance das campanhas on-line no YouTube em todos os dispositivos.
With this expansion, Nielsen Digital Ad Ratings customers will have access to data about age and gender of consumers who see advertising via YouTube’s mobile app, as well as information about reach, frequency and Gross Rating Points (GRPs). YouTube ads measure uses the same methodology used for other apps in Digital Ad Ratings. As a result, both media buyers and sellers are able to use truly comparable and deduplicated, people-based metrics in their media planning and execution.
Com o Nielsen Digital Ad Ratings, editores, anunciantes e agências de mídia podem entender melhor seu público no YouTube, aproveitando métricas semelhantes às usadas na televisão.
“With more people watching video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is critical to getting a complete picture of media usage, especially as YouTube is ahead of much of the mobile video advertising in these countries. takes into account,” said Denis Rochat, Media Leader, Nielsen Benelux . “We are proud to provide the market with independent insight into the reach of online campaigns on YouTube in the context of broader video consumption.”
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Stephanie Manning
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