O Sun Broadcast Group utilizarรก o Nielsen Media Impact para quantificar o efeito da inclusรฃo da rede de rรกdio nos planos de mรญdia
New York, NY โ June 7, 2019 โ Today, Nielsen (NYSE: NLSN) announced that Sun Broadcast Group has expanded its relationship to license Nielsen Media Impact (NMI) powered by Nielsen’s Total Media Fusion. Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency and duplication using advanced audience segments. Nielsen Media Impact will enable Sun Broadcast Group to demonstrate the value that its unique audiences bring to an advertiserโs media plan and illustrate radioโs incremental reach.
"Com o Nielsen Media Impact, podemos mostrar aos anunciantes o efeito sobre o alcance e a frequรชncia geral da campanha quando o dinheiro รฉ transferido entre as mรญdias", disse Jay Bailey, presidente e fundador do Sun Broadcast Group. "ร medida que continuamos a expandir nossa presenรงa para atender melhor nossos afiliados, anunciantes e parceiros em todo o paรญs, o uso do Nielsen Media Impact terรก um papel vital na avaliaรงรฃo da eficiรชncia de nossos planos e na demonstraรงรฃo do verdadeiro valor do rรกdio na geraรงรฃo de vendas".
Nielsen Media Impact is a personalized media planning solution that enables cost-effective decision making about where and when to engage audiences with content and advertising. For national planning, Nielsen Media Impact uses respondent-level data from Nielsen’s Total Media Fusion, which includes TV, video-on-demand (VOD), subscription VOD (SVOD), TV connected device, digital, digital-place based, print, radio and cinema. Nielsen national radio data within Nielsen Media Impact allows buyers and sellers to understand the value of radio as a medium at the national level and the incremental reach achieved by including national radio in the media mix. Along with the ability to compare radio with other national media, radio within NMI is flexible and includes several marketbreaks, including custom dayparts, radio formats, owner groups and RADAR networks.
Uma plataforma. Toda a mรญdia. O Total Media Fusion da Nielsen, os dados que alimentam o Nielsen Media Impact, incorpora os dados mais granulares de nรญvel de respondente dos painรฉis de mediรงรฃo da Nielsen, juntamente com a calibraรงรฃo do censo dos EUA, para a visรฃo mais abrangente do cenรกrio de mรญdia em um รบnico conjunto de dados.
"Temos o prazer de dar as boas-vindas ao Sun Broadcast Group como assinante do Nielsen Media Impact", disse Brad Kelly, diretor administrativo da Nielsen Audio. "O cenรกrio da mรญdia estรก evoluindo rapidamente. O planejamento e a compra de plataformas cruzadas estรฃo se tornando uma aposta para os grandes anunciantes. Equipado com essa nova e poderosa soluรงรฃo da Nielsen, o Sun Broadcast Group usarรก dados reais para demonstrar efetivamente como seus ativos de rรกdio podem complementar e ampliar a eficรกcia das campanhas publicitรกrias na TV".ย ย ย
Sobre a Nielsen
A Nielsen Holdings plc (NYSE: NLSN) รฉ uma empresa global de mediรงรฃo e anรกlise de dados que oferece a visรฃo mais completa e confiรกvel disponรญvel sobre consumidores e mercados em todo o mundo. Nossa abordagem combina dados proprietรกrios da Nielsen com outras fontes de dados para ajudar clientes em todo o mundo a entender o que estรก acontecendo agora, o que acontecerรก no futuro e como agir da melhor forma com base nesse conhecimento. Hรก mais de 90 anos, a Nielsen fornece dados e anรกlises com base no rigor cientรญfico e na inovaรงรฃo, desenvolvendo continuamente novas maneiras de responder ร s questรตes mais importantes enfrentadas pelos setores de mรญdia, publicidade, varejo e bens de consumo de rรกpida movimentaรงรฃo.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
ABOUT SUN BROADCAST GROUP Named one of the fastest growing companies in America by Inc. Magazine three years in a row, Sun Broadcast Group is a national radio network reaching over 205 million listeners through its more than 5,500 affiliates in both English and Spanish-language. Headquartered in New York City and with offices in Boston and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. Its growing program and sales offerings includes the Sun Select RADARยฎ Network, The Hit List with Fitz, Country Fried Mix, The Michael Baisden Show, The Jim Brickman Show, Retro Pop Reunion, Throwback Nation Radio, Woody & Wilcox and many more.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
