BANGKOK, Thailand – June 4, 2019 – Nielsen today announced it will increase its Digital Ad Ratings service online ad rating capabilities by adding measurements to YouTube applications in 26 more countries around the world, including Belgium and Brazil. , Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey. and United Arab Emirates
Ampliando o escopo deste serviço, ele permitirá que todos os 34 países que medem o Digital Ad Ratings avaliem os dados de audiência de anúncios no aplicativo do YouTube. Por meio de navegadores da web para desktop e dispositivos móveis (celulares e tablets), ele fornecerá dados de medição abrangentes em todos os dispositivos. (entre dispositivos) do público dos anúncios aos profissionais de marketing. O serviço Digital Ad Ratings está disponível nos EUA desde junho de 2017, no Canadá e no Japão desde outubro de 2017, no Reino Unido, França e Alemanha desde janeiro de 2018 e na Austrália e Itália desde 1º de setembro de 2018.
A expansão proporcionará aos assinantes do Nielsen Digital Ad Ratings acesso a informações sobre idade e gênero dos consumidores que visualizaram anúncios no aplicativo do YouTube, bem como dados sobre alcance, frequência e pontos de classificação bruta (GRPs). A medição do YouTube Ad Ratings utiliza uma metodologia de medição consistente com as medições de todos os outros editores móveis no serviço Digital Ad Ratings, permitindo que compradores e vendedores de mídia aproveitem: Compilação de dados e medições redundantes no planejamento de mídia e no trabalho prático
With Nielsen’s Digital Ad Ratings service, media owners, product owners and agencies will be able to gain a deeper understanding of the behavior of their viewers on YouTube using the same ratings as TV.
“As more and more people Watch videos across digital platforms and devices. Nielsen’s comprehensive and comprehensive ability to measure YouTube audiences through its Digital Ad Ratings service is critical to delivering a complete media audience. Especially given that YouTube has a huge video ad market share in those countries where we are expanding our measurement capabilities,” said Ms. Ranchita Sri Woravilai, Deputy Director, Nielsen Media, Thailand. YouTube to provide a broader viewing landscape.”
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Nielsen Holdings (NYSE: NLSN) is a global measurement and analytics company that provides a complete and reliable view of the consumer and global market. Our way of working connects Nielsen proprietary information to other sources. To help customers around the world understand that what is going on What will happen next inthe future, and how to best deal with the data and knowledge we have acquired. For more than 90 years, Nielsen has provided data and analysis based on our scientific precision and innovation. as well as continually developing new methods toto meet the most important needs of various industries such as the media, advertising, retail and consumer goods industries. Nielsen is a S&P 500 Index company, operating in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
