June is Pride Month around the world, and we’re proud to celebrate alongside our LGBTQ+ colleagues, communities and allies globally. Diversity & Inclusion is, and always will be, a global business imperative for Nielsen. Promoting diverse voices and perspectives is key to creating a winning business, as it fosters an environment in which everyone feels respected and can reach their full potential. And June is the ideal time to acknowledge the impact LGBTQ+ colleagues have had on history and our company, while also addressing the challenges this community can face around the world.
“As we recognize and celebrate Pride Month globally, we will continue to drive inclusion for our LGBTQ+ colleagues around the world,” said Natasha Miller Williams, SVP Diversity & Inclusion, Nielsen. “We have a responsibility to foster belonging for all of our associates and to create growth opportunities for everyone.”
Inclusion and acceptance for LGBTQ+ people may vary around the world, but not at Nielsen. Our global non-discrimination policy—which covers gender, gender identity, and sexual orientation, among other factors—applies identically in every country where we operate worldwide.
A Nielsen tem apoiado e defendido ativamente nossos colegas LGBTQ+ há mais de uma década, começando com o lançamento do nosso grupo de recursos para funcionários (ERG) PRIDE LGBTQ + Allies em 2007. Desde então, os membros do PRIDE têm sido fundamentais para alcançar marcos importantes para os associados LGBTQ+ e a medição do consumidor. E em 2018 e 2019, tomamos várias medidas notáveis para promover nosso apoio à inclusão e representação LGBTQ+ em todo o mundo:
- Expandimos nossos ERGs PRIDE globalmente, com divisões na América do Norte, América Latina, Europa e Ásia. E os membros do PRIDE foram capacitados para promover a inclusão dentro da Nielsen e em nossas medições. Por exemplo, as divisões do PRIDE na Alemanha e na Polônia publicaram seus primeiros relatórios sobre consumidores LGBTQ+, que medem o comportamento do consumidor e as tendências de compra que demonstram a importância da comunidade LGBTQ no mercado. Nosso primeiro relatório sobre consumidores LGBTQ+ no México será publicado ainda este mês.
- Our PRIDE ERG, in collaboration with GLAAD, was a key collaborator for the launch of our first-ever public reporting of same-sex household television viewership ratings, which help to quantify LGBTQ+ viewership of media, something only Nielsen can do.
- We joined the Business Coalition for the Equality Act, a group of leading U.S. employers that support the Equality Act. If passed, this U.S. federal legislation would provide LGBTQ+ people with the same basic protections that are provided to other protected groups under federal law, including protections to prohibit discrimination in employment, housing, and public services.
- Nos Estados Unidos, ampliamos nossos benefícios para apoiar todos os caminhos para a paternidade, adicionando um provedor de benefícios de fertilidade com cobertura total que inclui reembolso para adoção e barriga de aluguel.
Também nos orgulhamos do reconhecimento externo dos nossos esforços para promover a inclusão dos nossos colaboradores LGBTQ+ em todo o mundo.
- DiversityInc named Nielsen to its list of Top Companies for LGBT Employees for the second consecutive year.
- Our LGBTQ-inclusive policies and practices were honored by the Human Rights Campaign Foundation with a perfect 100% score on the Corporate Equality Index for the sixth consecutive year.
- Nielsen Mexico was honored as a Best Place to Work for LGBTQ Equality by Human Rights Campaign Equidad Mexico for two consecutive years.
- Nielsen Poland was recognized as LGBTQ Supporting Employer of the Year in the Natwest LGBT+ Diamond 2018 Polish Business Awards.
“Gostaria de expressar um agradecimento especial aos membros e líderes do PRIDE ERG pelo impacto que causaram na inclusão dentro da nossa empresa e externamente, nos nossos produtos de televisão nos Estados Unidos”, acrescentou Kelly Abcarian, gerente geral de Publicidade em Vídeo Avançada e patrocinadora executiva do PRIDE ERG na Nielsen. “Estamos comprometidos em garantir que a Nielsen continue na vanguarda da inclusão para nossos colegas e comunidades em todo o mundo.”
Kelly recently joined David Kenny, Nielsen’s CEO and Chief Diversity Officer, in sharing a Pride Month message:
