A Nielsen e a Backyard Broadcasting PA LLC anunciam um acordo abrangente de vários anos para o serviço de classificação de áudio

O contrato inclui todos os produtos e serviços locais sindicalizados da Nielsen disponíveis em seus mercados

New York, NY — Aug. 8, 2019 — Nielsen (NYSE: NLSN) and Backyard Broadcasting PA LLC has reached a multi-year agreement for Nielsen audio measurement. This agreement encompasses all of Nielsen’s local syndicated products and services available to mid-market radio broadcasters.

Quintal A Broadcasting PA LLC está sediada em Williamsport, Pensilvânia. A empresa é proprietária das estações de rádio estações de rádio WILQ-FM, WLMY-FM, WWPA-AM, W267BJ, Williamsport; WZXR-FM, South Williamsport; WCXR-FM, Lewisburg; e WBZD-FM, Muncy.

O mais recente em uma série de "reconquistas" de clientes de alto nível, a Nielsen pode mais uma vez contar com a Backyard Broadcasting entre seus valiosos clientes. O padrão ouro em medição de audiência de rádio medição de audiência de rádio, a legitimidade há muito estabelecida da Nielsen Audio, a aceitação das agências e o uso generalizado entre os compradores de mídia foram principais fatores na decisão da emissora de renovar os laços com a empresa global de global.

“It’s good to be back, and we are excited to be working again with Nielsen,” said Dan Farr, President, and CEO of Backyard Broadcasting PA, LLC. “We are looking forward to using Nielsen data to help us achieve our income potential in national and regional dollars—and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients.”

“Good-byes are never easy, but they do make the homecomings particularly sweet,” said Brad Kelly, Managing Director of Nielsen Audio. “We are thrilled to welcome Backyard Broadcasting back into the Nielsen Audio client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright. We could not be more excited about rejoining forces with the team of marketing pros at Backyard to help Williamsport, PA area advertisers build their businesses, move product off the shelf, and optimize their ad dollars. “