Rankings de notícias digitais de junho de 2019

Grandes eventos esportivos levam o público digital australiano aos seus dispositivos móveis

Sydney, Australia, 11 July 2019: Today, Nielsen released its June 2019 Nielsen Digital Content Ratings tagged data. The latest insights revealed that the Cricket World Cup (Match 8 and 9) and State of Origin (Game 1) which were all aired on 5 June 2019,  resulted in the number of Australians accessing sports content online increasing by +44% when compared to the previous four Wednesdays². Along with audience, engagement across sports-related content on mobile devices saw an increase of +93%.

Nielsen Social Content Ratings also showed that Australian social media engagement for TV content increased by +367% on 5 June 2019 when compared to an average of the previous four Wednesdays. Seventy-five percent of total social media interactions on this date was driven by State of Origin³.

Em junho de 2019, o news.com.au foi a principal entidade de notícias, com um público único de 10 milhões. Ele foi seguido pelo ABC News Websites (8,8 milhões) e pelo nine.com.au (8,1 milhões) em terceiro lugar.

O smh.com.au (7,9 milhões) ficou em quarto lugar, seguido pelo 7NEWS (5,5 milhões) e pelo The Guardian (4,5 milhões) em sexto lugar.

Em sétimo lugar ficou o Daily Mail Australia (4,3 milhões), seguido pela Australian Community Media Network (3,7 milhões), anteriormente conhecida como Fairfax Digital Regional Network. Em seguida, o The Age (3,5 milhões) e o Yahoo! (3,3 milhões) em décimo lugar.

RANK	NOME	PÚBLICO ÚNICO	TEMPO GASTO POR PESSOA (HH:MM:SS)	SESSÕES POR PESSOA
1	news.com.br	10,034,673	00:28:14	9.1
2	Sites da ABC News	8,824,340	00:33:27	8.1
3	nine.com.br	8,093,395	00:24:55	7.9
4	smh.com.br	7,896,523	00:18:01	5.4
5	7NEWS	5,463,945	00:04:26	4.1
6	O Guardião	4,469,058	00:20:48	6
7	Daily Mail Austrália	4,318,423	00:30:02	8
8	Rede de mídia comunitária australiana	3,740,595	00:04:10	3.2
9	A Era	3,529,896	00:28:21	7
10	Yahoo!	3,261,747	00:10:28	4.1

Notas de classificação de conteúdo digital da Nielsen:

• O Nielsen Digital Content Ratings mede apenas os editores participantes. 
• Os dados com tags mensais da Nielsen Digital Content Ratings são agora a moeda independente aprovada pelo IAB. 
• Each month reported entities are improving their audience measurement coverage. For example, this could include new apps, websites, video content or off-platform content coming under measurement.  If there are changes in rankings or audiences it is necessary to consider that these may have increased or decreased due to measurement coverage changes, versus organic audience behaviour in the reporting period. 
• Due to an upgrade in Android mobile operating systems that resulted in third-party apps updating their technology a measurement gap was identified. Nielsen Measurement Science estimate that this change caused a coverage gap of 2% on average across all brands in Nielsen Digital Content Ratings.

1. Fonte: Nielsen Digital Content Ratings, Tagged Mensal, maio e junho de 2019, Subcategoria Esportes, Texto, Pessoas 2+, Censo.
2. Fonte: Nielsen Digital Content Ratings, Average Unique Audience, Daily, May (8,15,22,29) and 5th June, Sports Sub-Category, Text, People 2+, Census.
3. Source: Nielsen Social Content Ratings – Total Social Interactions for Sports Events (May 2019 – June 2019).
4. Fonte: Nielsen Digital Content Ratings, Monthly Tagged, junho de 2019, Subcategoria Current Events and Global News, Texto, Pessoas com mais de 2 anos, Censo.