Hoje, mais do que nunca, as empresas de mídia precisam entender o que está impulsionando o comportamento do consumidor, seu envolvimento com tecnologias emergentes e seus hábitos de consumo de mídia. Sem essas informações essenciais, as empresas de mídia enfrentarão desafios ao tentar navegar em um mercado em constante evolução, com novas tecnologias, dispositivos e serviços.
At Nielsen, we believe in providing our clients and the industry with real insights and data that helps them make informed decisions based on true consumer behavior. In this installment of Nielsen Views, Thomas Johnson, Director of Strategy & Innovation for Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers aged 13-and older around new technology. Areas of focus include kids technology usage, smart speakers and the evolution of TV viewing.
