There are more than 56 million Latinos in the U.S. That means this group makes up 17.6% of the total population. It’s also one of the country’s fastest-growing demographics. In our latest Diverse Intelligence Series report on Latinx* consumers, Descubrimiento Digital: A vida on-line dos consumidores latinos, Latinos strongly expressed a desire to see themselves reflected more—and more accurately—in film and TV.
But it’s not just consumers who want greater representation. It’s a sentiment that’s gaining prominence across the U.S. media landscape. And Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, and we will be sharing their videos throughout Hispanic Heritage Month and the balance of the year on our dedicated hub for data, insights and engagement with the Latinx community:
- Ilia Calderon, da Univision, a primeira afro-latina a ancorar uma mesa de notícias em uma grande rede nos EUA.
- Carlos Ponce, ator, cantor, compositor e personalidade da televisão porto-riquenha Telemundo
- Pamela Silva Conde, a Peruvian Emmy award-winning journalist and co-anchor of weekday news magazine, “Primer Impacto”
- Angela Sustaita-Ruiz, mexicana-americana, cofundadora e sócia do Hispanicize Media Group, uma empresa de mídia multiplataforma especializada em programação para consumidores multiculturais da geração Y e da geração Z
“As the Hispanic community continues to flourish in the U.S., it’s more important than ever to acknowledge and understand their impact on American mainstream culture, media and the economy,” said Andrew McCaskill, Nielsen’s SVP Global Communications and Multicultural Marketing. “The video series aims to give voice to that while also showcasing diversity within the Latinx community. We’re sharing the videos over the course of a few months because it’s important to engage multicultural consumers 365 days a year—and not just during heritage, history and pride months.”
Esses quatro vídeos contribuirão para o diálogo do setor sobre diversidade, representação e o futuro de Hollywood em um cenário de consumo cada vez mais multicultural. Ao analisar a composição dos atores na TV e no cinema nos EUA, os atores latinos representam apenas 5,8% dos papéis de fala.
*A Nielsen usa o termo Latinx para indicar um gênero não especificado. A decisão é um aceno à maior inclusão de mulheres, LGBT+ e hispânicos não binários e à crescente popularidade do termo nas mídias sociais e na escrita acadêmica.
