Nielsen Singapore clinches Gold at Marketing Magazine’s Agency of the Year Awards 2018 for the 7th Successive Year
CINGAPURA, 24 de maio de 2018: A Nielsen, empresa líder global em medição e análise de dados que fornece a visão mais completa e confiável disponível sobre consumidores e mercados em todo o mundo, foi nomeada Agência de Pesquisa de Mercado do Ano no recente Agency of the Year Awards 2018, realizado no Shangri-La Hotel, em Cingapura, em 23 de maio de 2018.
“We are extremely proud to uphold this title once again,” said Johan Vrancken, Managing Director, Nielsen Singapore. “Our clients’ continued trust and partnership has been the bedrock of our success. This accolade is a massive endorsement by our clients and industry, of the quality work that all Nielsen Singapore associates are putting in daily. Their commitment to excellence and relentless efforts have been helping us stay on top of the ranking all these years.”
O Agency of the Year Awards é uma oportunidade para as agências de Cingapura avaliarem seu desempenho durante o período avaliado, fazendo com que as pessoas que importam, os clientes-marketers seniores, as avaliem. Os vencedores do prêmio Agency of the Year sempre se destacaram com base em uma constante: as preferências das agências pelos clientes-marketers, o que, por si só, é um bom indicador para as agências medirem seu desempenho geral no mercado. Isso incentiva as agências a superarem seu desempenho, o que acaba elevando o nível do setor.
A panel of over 20 senior marketers hailing from a vast range of companies including P&G, Expedia, Lazada, Shell, The Walt Disney Company, Singapore Tourism Board, and Grab assessed finalists’ submissions against key criteria covering management excellence, talent development, outstanding business performance as well as the extent of the agency’s stewardship towards the industry and the community.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Sweta Patra, Sweta.Patra@nielsen.com / Gideon Choo, Gideon.Choo@nielsen.com
