Cross-platform planning solution will help marketers and media owners to maximize ROI
Manila, Philippines, 09 July 2018 – Nielsen announced today the expansion of its Nielsen Media Impact service to the Philippines. A key part of Nielsen’s Total Audience framework, the solution will help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today’s media landscape.
Consumers now have endless options for viewing content, which is fundamentally changing the business of TV, advertising and measurement. Nielsen’s Total Audience framework provides a suite of solutions that help marketers and media owners develop great campaigns and content by providing a comprehensive and granular understanding of their audience – who they are, what they like and how they interact with content, everywhere.
O Nielsen Media Impact reúne informações sobre o comportamento de mídia do consumidor em dados de TV, rádio e mídia impressa em uma interface de planejamento fácil de usar. Os profissionais de marketing, agências e proprietários de mídia recebem uma compreensão granular e não duplicada de como as diferentes combinações de mídia atingem o público e quanto tempo o público passa nesses canais de mídia. Além das informações padrão sobre idade, sexo e classificação social, o Media Impact permite que os usuários elaborem planos de mídia com base em atributos avançados do público, como dados demográficos avançados, dados psicográficos, comportamentos de estilo de vida e comportamentos de mídia, para que eles entendam a melhor forma de atingir o público, independentemente da granularidade.
O Nielsen Media Impact também está disponível na Alemanha, Holanda, Itália, EUA, Bélgica, Cingapura, Malásia, Nova Zelândia e Hong Kong.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contato de Relações com a Mídia
Liza Martija: liza.martija@nielsen.com
