We recently held our third case study competition at the University of Puerto Rico (UPR) – Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups (see photo above) chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses. We were able to build a high level of student interest by tapping into the “classic” rivalry between the two schools and creating an atmosphere of friendly competition.
O estudo de caso deste ano apresentou um desafio para os alunos sobre duas empresas fictícias: o cliente das equipes, uma empresa de sorvetes chamada Classic Creamery, e um concorrente emergente, a Delightful Dairy. Os alunos foram apresentados a possíveis opções que a Classic Creamery poderia adotar para permanecer na liderança do mercado. As apresentações que os alunos fizeram incluíam estratégias recomendadas juntamente com os principais pontos de dados, usando dados fornecidos pela Nielsen que apoiavam suas recomendações.
Competições de estudo de caso como essas dão aos colaboradores da Nielsen a oportunidade de fazer conexões com estudantes altamente qualificados e diversificados. Por sua vez, as competições garantem que os estudantes tenham a oportunidade de analisar dados reais da Nielsen e usar suas análises para contar uma história, ao mesmo tempo em que aprendem sobre nossa experiência como funcionários, onde todos os associados podem "fazer a diferença, ser você mesmo e crescer conosco".
“Judging and seeing the creative ideas demonstrated the importance of including students in this activity,” said Diana Lucas, SVP, Client Solutions, Nielsen, and a judge in this year’s competition. “It showcases the students’ skills and bolsters our overall Diversity & Inclusion strategy by ensuring we are attracting as many diverse candidates to join our organization.”
Recruitment is a key initiative in our overall Diversity & Inclusion strategy. For several years, our university recruiting teams, have hosted case study competitions throughout the nation, including at some Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), like UPR. The competitions, in addition to exposing students to Nielsen data, also provide an opportunity to network with Nielsen executive leaders and associates. Our diverse recruitment efforts were proven and recently recognized by DiversityInc, which named us one of the top 12 companies in the U.S. for recruitment, as well as a top 20 company for diversity and inclusion overall.
Michael Alicea, Nielsen’s EVP, Global Human Resources and Executive Sponsor of our university recruiting team at UPR, recognizes that diversity is a business imperative. “Businesses that bring diverse perspectives can help solve their clients’ biggest needs and win,” said Michael.
