New York, NY — Dec. 11, 2018 — Today, Nielsen (NYSE:NLSN) announced that Jerome’s Furniture Warehouse, a major retail advertiser in Southern California, has renewed its agreement to use Local Nielsen as their currency for television buying as of January 2019. In this new agreement, Jerome’s will use Nielsen Local TV estimates exclusively which will provide Jerome’s with access to Nielsen’s comprehensive local currency TV ratings data for Los Angeles and San Diego.
Jerome’s Media director, Katie Rosenthal, made the decision to use Nielsen because of the company’s continued measurement improvements and the accuracy it provides in demographic rating estimates. “While Nielsen continues to provide Household viewing data, they are also the only company to provide persons-level measurement in Los Angeles and San Diego. This capability is integral to our business and to help reach our target audiences. Nielsen will ensure that Jerome’s can make the most informed ad buying decisions upon which to deliver its promise of transparency, service, honesty, and quality.”
“We are thrilled to have Jerome’s select Nielsen as its exclusive local television data provider,” said David Hohman, Managing Director, Nielsen. “Jerome’s forward-thinking and sophisticated media strategy substantiates the fact that advertisers pay for viewers who actually view their ads, not for people who have a chance to view ads. Nielsen captures and reports actual viewers. This key differentiator can make the difference in growing a business through a competitive edge.”
Somente a Nielsen pode fornecer uma medição de audiência local abrangente, precisa e aprofundada aos anunciantes para garantir que eles estejam gastando seu dinheiro de marketing da maneira mais eficaz e eficiente. Em 2019, a Nielsen integrará a tecnologia Portable People Meter™ (PPM) à medição de TV local em 44 DMAs. Isso traz novas visualizações fora de casa para as estimativas de audiência, aumenta a estabilidade e reduz os zeros relatados. Nos mercados restantes de Set Meter, a Nielsen está combinando seus dados de painel de grau de moeda com dados de caminho de retorno e outras medições eletrônicas de milhões de residências em vários provedores.
Sobre a Nielsen
A Nielsen Holdings plc (NYSE: NLSN) é uma empresa global de medição e análise de dados que oferece a visão mais completa e confiável disponível sobre consumidores e mercados em todo o mundo. Nossa abordagem combina dados proprietários da Nielsen com outras fontes de dados para ajudar clientes em todo o mundo a entender o que está acontecendo agora, o que acontecerá no futuro e como agir da melhor forma com base nesse conhecimento. Há mais de 90 anos, a Nielsen fornece dados e análises com base no rigor científico e na inovação, desenvolvendo continuamente novas maneiras de responder às questões mais importantes enfrentadas pelos setores de mídia, publicidade, varejo e bens de consumo de rápida movimentação.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Jerome’s Founded in 1954, Jerome’s Furniture is a family owned and operated business headquartered in San Diego, California with 11 showroom centers located across Southern California. Regarded fondly by generations of families, Jerome’s is known as the best furniture retailer for value (“Jerry’s Price’) and a wide selection of products. Recognized with numerous awards and a Top 50 retailer, customers know they can count on Jerome’s.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
