It’s never too early to get excited about data, especially in today’s world, where connectivity and technology play such a key role in everything from marketing to entertainment to business strategy. We’re passionate about data, and we look forward to future generations sharing that passion. And to help encourage this passion, the Nielsen Foundation recently launched Discover Data, a signature education initiative in collaboration with Discovery Education e The Afterschool Alliance. The program provides resources to students ages 11 to 14 that create excitement about the power of data analysis. The initiative includes student activities and career profiles.
A Nielsen Foundation, uma fundação privada financiada pela Nielsen, busca apoiar organizações que trabalham para reduzir a discriminação, aliviar a fome global, promover uma educação eficaz e construir uma liderança forte, especialmente por meio do uso de dados.
Discover Data was designed to increase awareness about the power of data and data science; inspire students to pursue data-driven careers; and connect youth with career role models. Educators and programs can visit the Discover Data website to access resources for classrooms and after-school programs.
“Data can show us new and interesting things about the people and the world around us, and through Discover Data, we want to bring data to life and make it relatable for these young students,” said Crystal Barnes, Executive Director of the Nielsen Foundation. “Today, the use of data is part of so many careers across multiple industries, and we want to help students understand, have access to, and be excited about their opportunities and choices ahead.”
As atividades em sala de aula apoiam educadores e voluntários, demonstrando como os dados podem ser usados para responder a perguntas autênticas e resolver problemas do mundo real. Abaixo estão algumas das perguntas que os alunos podem investigar:
- A Winning Smile: Does an athlete need to win games or have the highest scores to be an effective spokesperson for a brand or product?
- Premium Products: Is it better to bring a high-price “premium” product into a category with lots of similar goods or fewer similar goods?
- Millennial Movement: How will the media consumption habits of Millennials change by the year 2050?
Os perfis profissionais de cientistas de dados, engenheiros de vendas e analistas de inovação mostram as responsabilidades e as diversas oportunidades disponíveis quando se segue uma carreira orientada para os dados.
O programa Discover Data também envolverá a comunidade diversificada, ativa e inovadora de voluntários da Nielsen, que podem falar sobre ciência de dados e ajudar a realizar uma atividade Discover Data em salas de aula e programas extracurriculares em suas comunidades locais. As escolas podem solicitar a visita de um especialista em dados do mundo real, que discutirá sua carreira e conduzirá os alunos por uma atividade Discover Data. As escolas e os programas extracurriculares também são convidados a acessar os recursos por conta própria a qualquer momento, sem nenhum custo.
To learn more and access the resources, visit the Discover Data website.
