O novo serviço de classificação de conteúdo SVOD fornece à Turner percepções mais profundas e perspectivas mais amplas sobre o verdadeiro ciclo de vida do conteúdo
New York, NY – Dec. 7, 2017 – Today, Nielsen announced that Turner is the latest media company to access its subscription video on-demand (SVOD) content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership. The agreement includes all of Turner’s media brands, including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV, as well as Turner Sports’ coverage. SVOD Content Ratings is another component of Nielsen Total Audience measurement framework as it shines a light into the consumption of subscription-based streaming content.
"A visualização de programas em serviços de SVOD é um grande ponto cego para o setor e é fundamental para ajudar a entender melhor o panorama total do público", disse Howard Shimmel, diretor de pesquisa da Turner. "Temos uma obrigação não apenas com nossas marcas, mas com nossos parceiros de mídia, de fornecer a eles uma visão em tempo real de como o público está consumindo conteúdo, onde e quando. Esse serviço ajudará a iluminar o cenário competitivo do conteúdo SVOD, além de informar melhor nossas decisões de programação e distribuição."
Com a Nielsen SVOD Content Ratings, a Turner terá acesso a dados de SVOD sindicalizados de alguns dos conteúdos de streaming baseados em assinatura mais populares da atualidade. Esse insight permitirá que a Turner e suas redes comparem o desempenho de seu conteúdo, bem como o de outras redes de televisão, em relação aos programas vistos por meio de serviços SVOD. Além disso, o serviço usa o Painel de TV nacional da Nielsen para fornecer dados demográficos e de características domésticas para entender quem assistiu a esses programas.
“For a long time our clients lacked the ability to compare—apples to apples—how streamed content performed against programming that aired on linear television and on-demand,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions. “With our new Nielsen SVOD Content Ratings service, we are taking out the guess work and empowering clients, such as Turner, to have a true perspective of their content’s audience whether it’s viewed live, time-shifted, on-demand or via an SVOD service. This deeper understanding will also enable our clients to have more strategic and informed conversations when it comes to valuing their content as well as understanding how audiences flow between linear and SVOD platforms on an ongoing basis.”
Os assinantes do Nielsen SVOD Content Ratings recebem medições de programas em nível de temporada e episódio, de maneira comparável aos dados da televisão linear, incluindo classificações, alcance, frequência e relatórios de segmentação. A amplitude e a profundidade desses insights servem para informar os clientes e o setor sobre onde exatamente esse conteúdo se encaixa no ecossistema de mídia mais amplo.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
SOBRE A TURNER
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV e Turner Sports.
CONTATOS:
Nielsen: Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Turner: Jenn Toner, jenn.toner@turner.com, 212-275-6642
