Nos upfronts deste ano, a compra baseada em audiência foi o foco de muitas conversas do setor. Para os anunciantes, a capacidade de atender a públicos específicos com publicidade onde quer que eles decidam se sintonizar representa uma oportunidade de atingir os consumidores usando campanhas mais calculadas.
As a market leader in audience-based buying, we’ve long provided clients with the data and insights to enable cross-platform precision marketing through Nielsen audience measurement, as well as Nielsen Buyer Insights and Nielsen Catalina Solutions data. In this video, Kelly Abcarian, Senior Vice President of Product Leadership, discusses what’s next for the new era of audience-based buying and how Nielsen helps our clients connect with consumer segments across platforms.
