Nielsen lança relatório de fim de ano sobre música nos EUA em 2016

O relatório altamente antecipado oferece uma cobertura abrangente do ano na música

New York Jan. 5, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.The Nielsen Music U.S. Year-End Report confirms that the music industry experienced steady and consistent growth in 2016, with overall volume up 3% over 2015, fueled by a 76% increase in on-demand audio streams compared to last year. On-demand audio streams surpassed 250B streams in 2016, and overall on-demand streams (including video) have reached 431B. The industry did experience sales decreases in nearly all formats, particularly digital sales. However, the growth in streaming was more than enough to off-set the declines, which resulted in a positive year for the music business.“The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts,” said David Bakula, SVP of Music Industry Insights. “Thanks to the rapid emergence of new technologies and channels for discovery and engagement, consumers are finding and listening to more music in new ways.”Drake’s Views release was the leader in total volume (albums + track equivalent albums + audio on- demand streaming equivalent albums) this year, followed by Adele’s 25 and Beyoncé’s Lemonade. For the second year in a row, Adele’s 25 led the year’s album sales in the U.S., marking only the second time in history that the same album has been the top seller in two consecutive calendar years (the first being Adele’s 21 album in 2011 & 2012). Vinyl LP sales, which have reached an all-time Nielsen Music-era high volume of 13M units, increased for the 11th consecutive year in 2016. The top vinyl LP of the year was Twenty One Pilots’ Blurryface, with David Bowie’s Blackstar and Adele’s 25 finishing close behind.The biggest song of the year in terms of total activity (sales + audio streaming equivalents) was Drake’s “One Dance,” followed by “Closer” by Chainsmokers (feat. Halsey) and “Work” by Rihanna (feat. Drake). Topping the Digital Songs Sales charts this year were “Can’t Stop the Feeling!” by Justin Timberlake, “Closer” by The Chainsmokers (feat. Halsey) and “My House” by Flo Rida.

Outros insights e tendências notáveis do relatório de fim de ano da Nielsen Music U.S. de 2016 incluem:

• O streaming de áudio sob demanda cresceu para 38% do consumo total de áudio (álbuns + equivalentes de faixas + equivalentes de streaming de áudio sob demanda), tornando-se a maior parcela do consumo.
• A participação do streaming de áudio sob demanda já ultrapassou o total de vendas digitais (álbuns digitais + equivalentes de faixas digitais) pela primeira vez na história.
• Rock continues to be the dominant genre in terms of album sales (both physical and digital), but the streaming landscape is led by R&B/Hip-Hop, which garners the highest share of on-demand audio streams with heavily streamed artists like Drake, The Weeknd, Kanye West, Rihanna and J. Cole.
• O digital continua a ser a plataforma de vendas dominante, mas as vendas digitais estão diminuindo muito mais rapidamente do que as vendas físicas, à medida que os consumidores experientes em tecnologia migram para as plataformas de streaming.
• Pela primeira vez em mais de uma década, os álbuns físicos passaram a representar uma parcela maior do total de vendas de álbuns do que no ano anterior.
• As vendas de LPs de vinil cresceram para mais de 11% do total de vendas de álbuns físicos em 2016. Isso marca 11 anos de aumentos ano a ano para os LPs de vinil, atingindo um nível recorde de vendas na era da Nielsen Music (desde 1991) com mais de 13 milhões de vendas este ano.
• Pela primeira vez na história, o grupo de lojas de internet/encomendas por correio/lojas de rua, liderado por varejistas da internet e pacotes de ingressos para shows, tornou-se a maior parte das vendas físicas, encerrando um período de nove anos em que as lojas de comércio de massa eram o principal impulsionador das vendas físicas de álbuns.
• This was an extremely successful year for Drake, who had the most overall volume; the most digital song sales; the most streams (by a huge margin); and the most heavily consumed album of the year with Views. In its debut week, Views became the only album to surpass 1M in weekly total volume (albums + track equivalents + on-demand streaming equivalents), and set an all- time record for most streams from an album with over 245M.
• In 2016, there were 12 occurrences where an album’s songs had over 100M audio streams in a week. This was led by Drake’s Views, which accomplished that feat an amazing 8x, but also included J. Cole’s 4 Your Eyez Only (with the second highest debut week stream volume in history) , The Weeknd’s Starboy (2x) and Beyoncé’s Lemonade.
• Only six albums debuted with over 200K in album sales in their first week in 2016 (there were 13 such cases in 2015), led by Drake with 852K first week sales for Views. Other albums to surpass the 200K mark in their first week include Beyoncé’s Lemonade (485K), J. Cole’s 4 Your Eyez Only (363K), Metallica’s Hardwired…To Self Destruct (282K), Frank Ocean’s Blonde (232K) and The Weeknd’s Starboy (209K).
• Chance the Rapper’s album Coloring Book became the first to surpass 500K with only streaming album equivalents. Since its debut in May, the album has stayed on the Billboard 200 chart for 33 consecutive weeks, peaking at #8. The album is the 58th highest volume album of the year without the benefit of a single sale, which is truly an historic accomplishment.
• Embora as vendas de músicas tenham apresentado quedas acentuadas (-25%) em relação ao ano passado, o consumo de músicas (vendas + equivalentes de streaming de áudio a uma taxa de 150 streams para 1 venda de música) continua forte, com uma contribuição crescente dos streams de áudio. Em 2016, 15 músicas ultrapassaram a marca de 3 milhões de volume (vendas de músicas + equivalentes de streaming de áudio), apesar de apenas 5 músicas terem alcançado mais de 2 milhões em vendas. A música com o maior volume do ano foi "One Dance", de Drake, que teve mais de 5,5 milhões de vendas de músicas + equivalentes de streaming de áudio e 64% desse volume veio de fluxos de áudio. De fato, todas as cinco principais músicas do ano tiveram uma parcela maior de volume proveniente de streaming do que de vendas.
• For the second straight year, Adele’s 25 tops the Album Sales chart. 25 becomes only the second album in Nielsen Music history to lead the Album Sales chart in two consecutive calendar years. The first album to accomplish that feat was Adele’s 21 album in 2011 & 2012.
• Despite the fact that Adele’s 25 was the best-selling album of the year, Adele was only the second best-selling album artist of the year. The best-selling artist in terms of album sales was Prince, who passed away suddenly in April. Prince’s albums sold over 2.2M units in 2016 and he was the only artist to sell over 1M digital and physical albums this year. Prince also sold 5.4M digital songs, giving him the highest sales volume of the year (albums + track equivalents), just out-selling Drake and Adele. The day after his death was announced, Prince sold over 1M digital songs and over 200K digital albums. Prince’s catalog was very tightly controlled on streaming platforms and the gains that were seen after his passing were far more evident in the sales numbers than what we saw from some other comparable artists that passed this year.
• As mídias sociais continuaram a impulsionar as vendas de músicas, principalmente nos casos em que um componente visual viral se tornou um impulsionador da música. "Black Beatles", de Rea Sremmurd, estava a caminho de se tornar um sucesso quando se tornou a trilha sonora não oficial do The Mannequin Challenge. Celebridades de primeira linha, estrelas do esporte e figuras políticas participaram do desafio, o que ajudou a música a receber o 28º maior volume (vendas + equivalentes de fluxo de áudio) deste ano.
• O número de títulos que alcançaram marcos em 2016 exemplificou o setor como um todo.
• Os marcos de streaming foram atingidos com números recordes. Foram 27 músicas que ultrapassaram 200 milhões de transmissões de áudio sob demanda, enquanto em 2015 apenas duas músicas atingiram essa marca. Além disso, 12 músicas ultrapassaram 200 milhões de transmissões de vídeo sob demanda no ano, em comparação com apenas sete no ano passado. Em 2015, apenas três músicas ultrapassaram o total de 500 milhões de transmissões de áudio sob demanda, lideradas por "Trap Queen", de Fetty Wap, com 617 milhões. Em 2016, seis músicas ultrapassaram 500 milhões, sendo que duas ("Panda", de Desiigner, e "Work", de Rihanna) ultrapassaram 700 milhões.

Perguntas à imprensa

Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com

Sobre a Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.