O relatório altamente antecipado oferece uma cobertura abrangente do ano na música
New York, NY – Jan. 11, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 Canada Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
O relatório de fim de ano da Nielsen Music Canada confirma que o setor musical teve um crescimento constante e consistente em 2016, com um aumento de 5,3% no consumo total de áudio em relação a 2015, impulsionado por um aumento de 203% nos fluxos de áudio sob demanda em comparação com o ano passado. O setor registrou quedas nas vendas de álbuns digitais e faixas digitais, mas o crescimento do streaming fez com que o consumo total de música digital aumentasse mais de 4% este ano. Em 2016, as vendas de álbuns de catálogo ultrapassaram as vendas atuais pela primeira vez na era Nielsen. 2016 também marcou o maior total de vendas de vinil até o momento, com um aumento de 29% em relação a 2015.
This year’s report shows that six of the top 10 best-selling albums for 2016 belong to Canadian artists, with Drake’s Views finishing at No. 1. This marks the first year since 2004 that the top selling album of the year came from a Canadian artist. Five of the top ten airplay songs also belong to Canadian artists, including Justin Bieber’s “Love Yourself,” which landed at No. 1.
Additionally, eight different Canadian artists had No. 1 albums on the Billboard Canadian Albums chart in 2016, including Drake, who spent 12 weeks at No. 1 – the most of any act this year. The Tragically Hip had two albums reach the top of the chart, including their latest release and their 2005 Yer Favourites album. Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen and The Weeknd also spent time at No. 1.
"2016 foi um ano empolgante para os artistas canadenses e para o setor musical canadense em geral", disse Paul Shaver, diretor da Nielsen Music Canada. "Desde o aumento da popularidade do streaming até o crescimento do consumo total, o cenário musical continua a evoluir em uma velocidade incrível, e estamos ansiosos para acompanhar as tendências do setor no próximo ano."
Outros insights e tendências notáveis do relatório de fim de ano da Nielsen Music Canada de 2016 incluem:
- Drake’s Views was the most consumed album of 2016 by far, with 457,000 total consumption units. The album spent 12 weeks at No. 1 during the year, and it narrowly edged out Adele’s 25 to become the highest selling album, while picking up the highest digital song sales for an album.
- Drake also set a new streaming standard this year. His album Views garnered over 290M streams, more than twice as many as Justin Bieber’s Finalidade, which was the second highest streamed album for the year. Views had more than 10M streams for each of its first eight weeks of release, and was the highest streamed album for each of its first 27 weeks of release. It had the highest one week stream total to date when it compiled over 22M streams in its debut week, an amount surpassed later in the year when The Weeknd’s Starboy picked up 27M streams in its debut week.
- The Chainsmokers were another act that achieved great streaming success this year. They landed the top two on-demand audio streaming songs of 2016, with “Closer” finishing first and “Don’t Let Me Down” in second. Their album Collage also comes in 10th on the consumption chart for 2016, despite only selling 6K units. The songs from the album totaled over 111M on-demand audio streams and over 550K digital song downloads.
- As vendas de músicas digitais apresentaram quedas em relação ao ano passado, com apenas quatro músicas ultrapassando 300.000 vendas de músicas digitais em 2016, em comparação com onze em 2015. "Cheap Thrills", de Sia, liderou o caminho, seguida por músicas de Lukas Graham, Drake e Mike Posner. No entanto, o consumo de streaming continua forte, com 14 músicas atingindo mais de 50 milhões de streams em 2016, em comparação com apenas uma em 2015.
- Fans showed their support for The Tragically Hip. Their latest album, Man Machine Poem, and their 2005 best of release, Yer Favourites, both reached #1 on the weekly Billboard Canadian charts. Their overall album catalogue also sold over 250,000 units in 2016 and picked up over 67M streams.
- A pair of big albums from Canadian artists received the bulk of their consumption from album sales. Celine Dion’s Encore Un Soir is the No. 8 album on the YTD Overall Top 10 chart, with over 85% of its overall activity coming from physical sales. Leonard Cohen’s You Want It Darker, which spent three weeks at number one this year, received 78% of its total consumption from physical sales.
- Oito artistas canadenses diferentes alcançaram o primeiro lugar nas paradas semanais da Billboard Canadian em 2016. Drake liderou o caminho, passando 12 semanas em primeiro lugar, enquanto The Tragically Hip teve dois álbuns no topo da parada. Os outros álbuns número 1 pertenceram a Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen e The Weeknd.
- Six artists had albums that sold over 100,000 units in 2016 – Drake, Adele, Celine Dion, Leonard Cohen, Metallica, and Beyoncé – compared to 10 in 2015. Adele’s 25 was the one release that reached that threshold in each year.
- 2016 marked the highest yearly vinyl sales to date, up 29% over last year. Bob Marley and The Wailers’ classic album Legend was the #1 vinyl title of the year, while albums from The Tragically Hip and Gord Downie each placed in the top five.
- While Rock continues to be a very strong genre in terms of sales, the streaming landscape is led by R&B/Hip-Hop. It is one of three major genres, including Dance/Electronic and Rap, where well more than half of its total consumption comes from streaming.
- As vendas de álbuns em catálogo representaram 51% do total de vendas de álbuns, superando as vendas de álbuns atuais pela primeira vez em 2016.
- Nas rádios, cinco das dez músicas mais tocadas este ano pertenciam a artistas canadenses, em comparação com apenas uma em 2015. "Love Yourself", de Justin Bieber, encabeçou a lista, enquanto os sucessos de Alessia Cara e Coleman Hell tiveram grandes anos.
PRESS INQUIRIES
Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com
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