New Deal Includes FOX O&O in Charlotte WJZY/WMYT
New York, NY – March 22, 2017 – Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement.
Ao estender seu relacionamento com a Nielsen, as emissoras próprias e operadas pela FOX e o grupo nacional de representantes de vendas podem demonstrar seu valor publicitário e de mercado para os profissionais de marketing, aproveitando a medição de moeda que oferece amplitude e profundidade para os públicos locais. O acordo inclui os planos anunciados pela Nielsen de enriquecer seus painéis de TV local com dados de sua tecnologia Portable People MeterTM e set-top-boxes, fornecendo amostras significativamente maiores e aumentando a fidelidade das classificações. A audiência fora de casa também será incluída pela primeira vez na medição local.
The investments that Nielsen is making to Local TV are part of its overall strategy to deliver all-electronic measurement across all 210 DMA. This effort combines Nielsen’s gold-standard panels with the strength of big data sources to provide Local TV clients like FTS with stable and accurate data that help them better compete in the marketplace.
"A FOX continua na vanguarda do fornecimento de conteúdo local valioso para seus telespectadores", disse Jeff Wender, diretor administrativo da Nielsen Local Media. "Esse acordo estratégico se baseia no relacionamento de longo prazo e no respeito mútuo que existe entre o FOX Television Stations Group e a Nielsen. Estamos entusiasmados em oferecer um portfólio de medição local aprimorado para uma tomada de decisão mais estratégica e um maior ROI para os anunciantes".
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
SOBRE AS ESTAÇÕES DE TELEVISÃO FOX
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
Media Contacts
Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Erica Keane, erica.keane@foxtv.com, 212-301-3613Claudia Russo, claudia.russo@foxtv.com, 212-301-3997
