We are getting excited for the launch of Digital Content Ratings in Australia on July 25, 2017! This marks the next phase of understanding Australian consumers’ digital behavior in a constantly evolving media landscape. Supplementing the world-leading Digital Ratings (Monthly) measurement solution, clients will now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
Essa solução permitirá que agências e editores monetizem com mais eficiência o inventário digital premium. O sistema de medição independente oferece confiança e transparência na compra e venda de publicidade digital e, em última análise, continuará a impulsionar o crescimento da receita dos clientes.
With all that in mind, we recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
Learn more about our digital audience measurement in Australia.
