Matt Bennathan, Managing Director, Europe, Nielsen Marketing Cloud, recently sat down with the Telegraph’s Business Reporter for a video interview on how technology platforms and data science can power more effective marketing.
In the interview, which is part of the Telegraph’s Future of Marketing interview series and was published on the Telegraph website on May 3rd, Bennathan explains how the consumer journey can be precisely mapped, understood and predicted through the application of a technology platform, which empowers marketers to connect the dots between the multitude of digital touchpoints the consumer engages with.
Esse insight dá às marcas a capacidade de entender canais anteriormente fragmentados, obtendo assim uma visão mais completa dos hábitos de compra e dos atributos de estilo de vida de seus públicos. Bennathan explica que o uso dos dados digitais e da tecnologia corretos "permite que os profissionais de marketing orientem e direcionem os consumidores em toda a sua jornada de consideração e compra".
