Sydney, Australia โ 27ย April 2016 โย The start of the sporting season has driven audiences online Nielsenโs March release of Digital Ratings (Monthly) reports, the IAB endorsed digital audience measurement currency. Digital Ratings Monthly gives the market Australiaโs total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
Marรงo marcou o inรญcio da temporada de esportes de inverno, resultando em aumentos significativos de audiรชncia em toda a subcategoria de esportes. Os campeonatos de Fรณrmula 1, V8 Supercars, AFL e Cricket ICC World Twenty20 impulsionaram as audiรชncias esportivas em desktops, smartphones e tablets. Os nรบmeros de audiรชncia รบnica para a subcategoria de esportes tiveram um aumento de 8,3% mรชs a mรชs, de 10,3 milhรตes para 11,1 milhรตes.
Os cinco maiores vencedores na subcategoria foram Telstra Media AFL, ESPN Digital Network, FOX SPORTS, Telstra Media NRL e news.com.au - sport, todos com aumentos de audiรชncia รบnica em marรงo, e a maioria com aumento de mais de um terรงo. Alรฉm disso, vรกrias entidades registraram crescimento de trรชs dรญgitos graรงas ao inรญcio da temporada, incluindo Grandprix.com.au, VirtualSPORTS.com.au, Footytips, V8 Supercars e ESPN Footytips.com.au.
Vรกrios eventos importantes em todo o paรญs tambรฉm causaram aumentos no pรบblico รบnico de sites relevantes em marรงo. O Sydney Royal Easter Show registrou o maior aumento, de 243%, passando de 231.000 para 793.000, pois os moradores de Sydney compraram ingressos e organizaram sua viagem para o show. A Ticketmaster e a Ticketek tambรฉm registraram ganhos de dois dรญgitos, com 2,3 e 1,9 milhรฃo de audiรชncias รบnicas, respectivamente
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
Ranking for the top three news services current events and global news sub-category remained the same.
Nos aplicativos de notรญcias, o aplicativo BBC News aumentou 144% em marรงo, e o The Guardian รฉ o lรญder nas classificaรงรตes de aplicativos da subcategoria eventos atuais e notรญcias globais, seguido pela BBC e 7NEWS.
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
Os dados permitem que os editores, que jรก estรฃo investindo significativamente em dispositivos mรณveis, vejam como seus pรบblicos cresceram em todos os dispositivos digitais. Tambรฉm permitem que agรชncias e anunciantes tomem decisรตes mais precisas e avaliem o alcance de seus investimentos digitais, fornecendo uma imagem real de seu pรบblico total nos principais dispositivos digitais.
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
A funรงรฃo do IAB รฉ trabalhar com seus membros e com o setor mais amplo de publicidade e marketing para ajudar os profissionais de marketing a identificar a melhor forma de empregar o on-line como parte de sua estratรฉgia de marketing, para melhor atingir e envolver seus clientes e construir suas marcas.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Para obter mais informaรงรตes, entre em contato:
Sarah Corry
Tel: 0450 803 881
Email:ย scorry@iconinternational.com.au
