Sydney, Australia – 27 April 2016 – The start of the sporting season has driven audiences online Nielsen’s March release of Digital Ratings (Monthly) reports, the IAB endorsed digital audience measurement currency. Digital Ratings Monthly gives the market Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
Março marcou o início da temporada de esportes de inverno, resultando em aumentos significativos de audiência em toda a subcategoria de esportes. Os campeonatos de Fórmula 1, V8 Supercars, AFL e Cricket ICC World Twenty20 impulsionaram as audiências esportivas em desktops, smartphones e tablets. Os números de audiência única para a subcategoria de esportes tiveram um aumento de 8,3% mês a mês, de 10,3 milhões para 11,1 milhões.
Os cinco maiores vencedores na subcategoria foram Telstra Media AFL, ESPN Digital Network, FOX SPORTS, Telstra Media NRL e news.com.au - sport, todos com aumentos de audiência única em março, e a maioria com aumento de mais de um terço. Além disso, várias entidades registraram crescimento de três dígitos graças ao início da temporada, incluindo Grandprix.com.au, VirtualSPORTS.com.au, Footytips, V8 Supercars e ESPN Footytips.com.au.
Vários eventos importantes em todo o país também causaram aumentos no público único de sites relevantes em março. O Sydney Royal Easter Show registrou o maior aumento, de 243%, passando de 231.000 para 793.000, pois os moradores de Sydney compraram ingressos e organizaram sua viagem para o show. A Ticketmaster e a Ticketek também registraram ganhos de dois dígitos, com 2,3 e 1,9 milhão de audiências únicas, respectivamente
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
Ranking for the top three news services current events and global news sub-category remained the same.
Nos aplicativos de notícias, o aplicativo BBC News aumentou 144% em março, e o The Guardian é o líder nas classificações de aplicativos da subcategoria eventos atuais e notícias globais, seguido pela BBC e 7NEWS.
Digital Ratings (Monthly) fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
Os dados permitem que os editores, que já estão investindo significativamente em dispositivos móveis, vejam como seus públicos cresceram em todos os dispositivos digitais. Também permitem que agências e anunciantes tomem decisões mais precisas e avaliem o alcance de seus investimentos digitais, fornecendo uma imagem real de seu público total nos principais dispositivos digitais.
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
A função do IAB é trabalhar com seus membros e com o setor mais amplo de publicidade e marketing para ajudar os profissionais de marketing a identificar a melhor forma de empregar o on-line como parte de sua estratégia de marketing, para melhor atingir e envolver seus clientes e construir suas marcas.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Para obter mais informações, entre em contato:
Sarah Corry
Tel: 0450 803 881
Email: scorry@iconinternational.com.au
