– Large audiences continue to grow for Twitter, Snapchat and Instagram
ย – Shifts in Current Events & Global News rankings
ย – End-of-Financial-Year influences growth in online audiences for automotive manufacturers
Sydney, Australia โ 27 July 2016: Latest insights from Nielsen Digital Ratings (Monthly) reveal an increase in the number of Australians engaging with many social media brands, as well as shifts in Current Events & Global News unique audience rankings.
Os dados de junho de 2016 revelaram que o Facebook continuou a liderar a categoria de redes sociais com uma audiรชncia รบnica de quase 16 milhรตes; no entanto, houve um crescimento notรกvel para algumas das outras plataformas de redes sociais em comparaรงรฃo com o mรชs anterior. O Twitter se destacou com um aumento de 11%, atingindo um pรบblico รบnico de 6,8 milhรตes. O Snapchat registrou um aumento de 6%, com um pรบblico รบnico de 3,8 milhรตes, e o Instagram cresceu 7% em junho de 2016 em comparaรงรฃo com o mรชs anterior, atingindo um pรบblico รบnico de quase 8 milhรตes.
Muitos australianos acessaram a internet para obter atualizaรงรตes sobre as eleiรงรตes federais, resultando em um aumento de 49% no nรบmero de visitantes do site da Comissรฃo Eleitoral Australiana (AEC) โ elevando a audiรชncia do site para 3,7 milhรตes.
Na subcategoria de fabricantes automotivos, sete dos dez maiores fabricantes de automรณveis registraram aumentos de dois dรญgitos no nรบmero de visitantes รบnicos em junho de 2016, em comparaรงรฃo com o mรชs anterior. O maior crescimento mensal de pรบblico รบnico entre os dez maiores fabricantes de automรณveis foi registrado pela Mazda (aumento de 131%), seguida pela Ford (aumento de 77%), Hyundai (aumento de 46%), Nissan (aumento de 36%), Mitsubishi Motors (aumento de 15%) e Holden (aumento de 14%).
The Current Events & Global News sub-category reported changes to unique audience rankings in June 2016. News.com.au retained the top spot with a unique audience of 5.5 million, while ABC News Websites moved to second place ahead of smh.com.au.
Os sites de notรญcias Yahoo7 subiram para a quinta posiรงรฃo, com um aumento de 6,3% na audiรชncia รบnica em junho de 2016 em relaรงรฃo ao mรชs anterior. A BBC saltou da dรฉcima para a sรฉtima posiรงรฃo (um aumento de 13,6%) e o The Daily Telegraph entrou no ranking dos 10 primeiros, com um aumento de 6,9% na audiรชncia รบnica em relaรงรฃo ao mรชs anterior.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JUNE 2016
| Name |
Pรบblico รบnico (000) |
Visualizaรงรตes de pรกgina por pessoa |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.br |
5,463 |
47 |
12 |
00:59:41 |
|
Sites da ABC News |
5,003 |
20 |
8 |
00:22:16 |
|
smh.com.br |
4,911 |
25 |
10 |
00:51:21 |
|
Daily Mail Austrรกlia |
3,230 |
23 |
9 |
00:34:31 |
|
Sites de notรญcias do Yahoo7 |
3,079 |
11 |
7 |
00:14:12 |
|
O Guardiรฃo |
3,043 |
14 |
8 |
00:26:27 |
|
BBC |
2,888 |
25 |
10 |
00:43:54 |
|
Sites de notรญcias do ninemsn |
2,753 |
21 |
10 |
00:25:40 |
|
The Daily Telegraph |
2,520 |
14 |
7 |
00:18:49 |
|
Herald Sun |
2,519 |
20 |
9 |
00:33:02 ย |
Fonte: Nielsen Digital Ratings (mensal), junho de 2016
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The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
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