Melbourne, Australia – 17 November 2016: Nielsen Sports, the global leader in sports intelligence and measurement has been commissioned by the Australian Grand Prix Corporation (AGPC) to provide research solutions for two key Australian sporting events – the Australian Motorcycle Grand Prix and Formula 1® Australian Grand Prix.
According to Ned Morris, Director of Business Solutions, Nielsen Sports, the AGPC are keen to get greater insights into their events. “For a long time now the Australian Motorcycle Grand Prix and Formula 1®Grand Prix have been two of the premier events on the Victorian and Australian sporting calendar. We’ll be looking at what attracts domestic and international visitors to attend the two events and perhaps more importantly, how to continually broaden the appeal of these events to a wider audience.”
O CEO da AGPC, Andrew Westacott, disse: "Para realizar dois eventos internacionais de automobilismo de classe mundial, a Australian Grand Prix Corporation tem usado a pesquisa por mais de 21 anos para tomar decisões estratégicas".
"Essa busca contínua pela excelência é auxiliada por análises regulares para identificar a satisfação geral dos torcedores e as áreas de melhoria contínua. Isso, por sua vez, oferece aos torcedores internacionais e nacionais novos e empolgantes motivos para viajar a Melbourne e participar do evento", disse Westacott.
"Considerando as credenciais de pesquisa e solução de dados da Nielsen Sports com grandes eventos globais de alto perfil e clientes de automobilismo, podemos usar nossa experiência para identificar os principais atributos de satisfação dos participantes e não participantes dos dois Grandes Prêmios da Austrália. O objetivo é garantir que a AGPC esteja mais bem informada para o planejamento de eventos futuros", acrescentou Morris.
"Estamos muito empolgados por trabalhar em parceria com a AGPC e sei que agregaremos valor para tornar esses eventos ainda mais fascinantes para os futuros participantes.
"O foco e a paixão da Nielsen Sports é impulsionar o crescimento da indústria esportiva australiana por meio de análises e insights de primeira linha", disse Morris.
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Para obter mais informações, entre em contato:
Jackie Helliker
Nielsen
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
