Australianos em ação em janeiro

Sites sobre educação, carreira e viagens registram aumento no Ano Novo

Sydney, Austrália – 11 de fevereiro de 2016 – Os primeiros números da Nielsen Online Ratings de 2016 revelam que os australianos passaram o primeiro mês do ano online planejando o ano que se iniciava. Embora os eventos atuais e as notícias globais tenham permanecido relativamente estáveis, os números de janeiro mostram picos em sites focados em viagens, educação e carreira.

Com o fim da temporada festiva, vários sites relacionados a viagens registraram um aumento no número de visitantes, incluindo sites de pesquisa e reserva de companhias aéreas e hotéis. A Qantas liderou a subcategoria de companhias aéreas com 1,9 milhão de visitantes, enquanto a Virgin registrou um aumento de 19% desde dezembro, com 1,2 milhão de visitantes. A Qatar Airways registrou um aumento de 357% em relação ao mês anterior, partindo de um público pequeno em dezembro, e a Air New Zealand e a Air Asia tiveram aumentos de mais de 110% desde dezembro.

Many Australians have also been booking or researching their next trip, with all top 10 entities in the cruise lines, hotels/hotel directories & multi-category travel categories seeing double digital audience growth since December. Overall, the hotels/hotel directories sub-category experienced a 25 percent increase since December, with Booking.com seeing an increase of 55 percent to an audience of 1.9 million, while second placed Trivago experienced the highest increase of 187 percent to 760,000 people.

TABELA 1. PRINCIPAIS SITES CLASSIFICADOS POR AUDIÊNCIA ÚNICA DE NOTÍCIAS 

Fonte: Nielsen Online Ratings, dados híbridos, janeiro de 2016

Educational and career focused websites also saw an increase in audience as school leavers researched their tertiary education options and submitted preferences, while workers looked into career development opportunities or a new position. UAC, the Universities Admission Centre’s website, experienced a 110 percent increase with 122,000 people visiting the site in January. Many universities across the country saw spikes in audience, with the Education & Careers-Universities sub category growing 11% on December 2015.

Janeiro também foi um mês de desenvolvimento profissional, com a subcategoria crescendo 14% em relação a dezembro. O Seek registrou um aumento de 39%, atingindo uma audiência de 2,2 milhões.

CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORYIn the Current Events & Global News Sub-Category, the top three websites – news.com.au, smh.com.au, ABC News – maintained their rankings by unique audience. Overall the sub-category grew in unique audience by 7 percent, as anticipated after the Christmas period.

O Daily Mail Australia e o ninemsn News trocaram de posição no ranking em janeiro, com o Daily Mail Australia passando para a quarta posição. O Yahoo7 News Websites voltou ao top 10, ocupando a sexta posição.

TABLE 2. TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JANUARY 2016

Fonte: Nielsen Online Ratings, dados híbridos, janeiro de 2016

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Press Contact:Jackie Helliker, +61 403 074 864, jackie.helliker@nielsen.com