Palm Desert, Califรณrnia - 26 de janeiro de 2016 - A Nielsen anunciou hoje na Reuniรฃo Anual de Lideranรงa do Interactive Advertising Bureau (IAB) que o Digital Ad Ratings concluiu com sucesso seu perรญodo beta no DoubleClick do Google. O Digital Ad Ratings estรก atualmente disponรญvel no DoubleClick Bid Manager e no DoubleClick Campaign Manager nos EUA, Canadรก, Franรงa, Alemanha, Itรกlia, Reino Unido, Austrรกlia e Brasil, e no DoubleClick for Publishers nos EUA. O Digital Ad Ratings รฉ a primeira soluรงรฃo independente de mediรงรฃo de audiรชncia de campanha disponรญvel em mercados selecionados do DoubleClick internacionalmente.
A Nielsen Digital Ad Ratings permite que os usuรกrios globais do DoubleClick Bid Manager e do DoubleClick Campaign Manager meรงam a mรญdia digital com mรฉtricas totalmente comparรกveis ร s da TV. A marcaรงรฃo perfeita de campanhas no DoubleClick permite que os clientes otimizem as campanhas em andamento para melhorar o desempenho, aumentar a eficiรชncia e gerenciar compras garantidas com mais clareza.
“We’ve been heavily investing in a broad set of measurement solutions for brands through a combination of product innovation and supporting advertiser choice with measurement partners like Nielsen,” said Jason Miller, Director of Product Management for Brand Measurement Solutions, Google. “As a leading programmatic video platform, enabling seamless audience measurement with Nielsen’s Digital Ad Ratings within DoubleClick is critical for Brand advertisers looking to run TV and video ad campaigns.”
"Estamos orgulhosos de que o Digital Ad Ratings tenha se tornado a referรชncia para a mediรงรฃo de campanhas digitais em todo o mundo e que nossa integraรงรฃo com o DoubleClick agregue valor aos clientes da Nielsen e do Google que desejam avaliar a eficรกcia de suas campanhas com facilidade", disse Megan Clarken, EVP Global Watch Product Leadership da Nielsen. "Esperamos expandir ainda mais o Digital Ad Ratings no DoubleClick ร medida que continuamos a fornecer a mediรงรฃo da audiรชncia total de toda a publicidade e conteรบdo".
Atualmente disponรญvel em 17 mercados que representam 85% dos gastos com publicidade digital em todo o mundo, o Digital Ad Ratings รฉ a รบnica soluรงรฃo de mediรงรฃo que fornece aos anunciantes mรฉtricas de audiรชncia comparรกveis ร s da TV e uma visรฃo de sua audiรชncia total para campanhas publicitรกrias. Alรฉm disso, nos EUA, no Reino Unido, na Itรกlia e na Franรงa, a Nielsen integrou os dados do Digital Ad Ratings com as classificaรงรตes de televisรฃo para fornecer uma mediรงรฃo de alcance aprimorada com o Total Ad Ratings.
Digital Ad Ratings leverages the world’s largest user registration databases along with Nielsenโs gold standard panels to provide overnight demographics for digital campaign delivery and is the industry-standard for digital advertising measurement globally, used by nearly all of the top 25 U.S. advertisers for audience guarantees.
Em 2016, a Nielsen continuarรก a fortalecer sua presenรงa global na mediรงรฃo de campanhas digitais, expandindo a soluรงรฃo, incluindo a mediรงรฃo mรณvel, para outros mercados.
Contact
Alana Johnson, alana.johnson@nielsen.com, 1+ 646-654-8391
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
