Novo portal da Web que conecta jornalistas e o setor a dados e percepรงรตes com temas polรญticos sobre candidatos e consumidores
New York โ March 17, 2015 โ Today, Nielsen (NYSE: NLSN) launches its first-ever Central Eleitoral website for media and political influencers. This interactive space on Nielsen.com will be a repository of Nielsenโs political media data, providing the industry with a much-needed yardstick on everything from individual candidateโs earned media reach, digital audience reach and voter segments from markets within key battleground states.
Election Central is fueled with data points from Nielsen Political Solutions, a variety of syndicated and custom products that deliver unique data across multiple platforms, including television, digital, radio and social media. Nielsen Political Solutions help advertisers plan, activate and measure marketing activity by leveraging our gold-standard data sets, measurement capabilities, prominent surveys and digital solutions.
Os insights iniciais da Election Central revelaram que, durante os trรชs primeiros trimestres de 2015, foram vendidas 282.215 propagandas polรญticas de televisรฃo, o que representa um aumento de 35% em relaรงรฃo aos trรชs trimestres comparรกveis de 2011. As compras de anรบncios de rรกdio registraram um aumento ainda mais expressivo de 2011 a 2015. Atรฉ o terceiro trimestre de 2015, quase 85.000 anรบncios polรญticos de rรกdio foram veiculados, mais do que dobrando em relaรงรฃo ao mesmo perรญodo de 2011, quando 40.419 anรบncios polรญticos de rรกdio foram ao ar.
"Atualmente, as campanhas polรญticas estรฃo mais intensas e competitivas do que nunca", diz Joseph Fortson, vice-presidente de assuntos governamentais federais da Nielsen.
"Comeรงando com primรกrias entre oponentes bem financiados, as campanhas nรฃo podem mais alcanรงar os eleitores em uma รบnica investida na mรญdia de massa - elas precisam pensar nos gastos com televisรฃo e rรกdio locais, no alcance on-line e digital e atรฉ mesmo olhar alรฉm dos dados demogrรกficos tรญpicos de idade. Os produtos da Nielsen, comprovados pelo setor, e os insights em nรญvel de moeda podem ser usados para ajudar essas campanhas a entender os eleitores em potencial, a fim de aumentar a conscientizaรงรฃo, impulsionar a participaรงรฃo dos eleitores e atรฉ mesmo atrair voluntรกrios e doadores - tudo isso maximizando seu orรงamento", acrescenta Fortson.
ร medida que as corridas polรญticas de 2016 avanรงam, o mesmo acontece com o site de mรญdia Election Central da Nielsen. O site serรก atualizado rotineiramente com conjuntos de dados novos e recentes - de vendas de livros a mรญdias sociais - para permitir que os usuรกrios obtenham os insights mais atuais.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visitย www.nielsen.com.
